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Cheil Worldwide goes into Retail

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Amidst heavily denied rumours that the agency originally set up as Samsung’s in-house shop is to be sold to Publicis, Cheil Worldwide officially announced this morning that it is consolidating its entire global retail resource under a single banner. Called simply Cheil Retail, the new unit will be led by Simon Hathaway as the Global Chief Retail Officer. Hathaway, who joined Cheil in 2012, will head a team of 1,500 people across 52 offices in 43 markets. The new entity will work across both traditional retail and ecommerce, offering omni-channel solutions for clients.

“We’ve built an enviable global capability and our work in stores and ecommerce speaks for itself. The time is right to launch Cheil Retail as part of the Network built for Now”

The move recognizes the importance that clients place on retail and their desire to work with specialists. Cheil Retail’s offering will include digital solutions, retail operations, data and analytics, store design and build, shopper-marketing and brand activation. Cheil Retail’s launch aims to build on Cheil’s strong reputation in the sector, through work including the famous virtual store in a Seoul subway for Tesco Homeplus, mobile innovation with South Korea’s biggest retailer Emart, and the worldwide roll out of Samsung’s presence in retail. Cheil leadership will work closely with Cheil Retail; the new specialism partnering with the network’s other affiliate brands including The Barbarian Group, iris Worldwide and Cheil PengTai.

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Simon Hathaway

Daiki Lim, Cheil Worldwide CEO & President, said: “Cheil Worldwide was born of the Eastern tech revolution and today we are a dynamic collaboration of specialisms, purpose-built for change. Retail is an industry that is experiencing huge change and clients are demanding specialist agencies. We’ve built an enviable global capability and our work in stores and ecommerce speaks for itself. The time is right to launch Cheil Retail as part of the Network built for Now.”

“We partner with retailers and brands who are turning away from legacy networks and demanding specialists that can deliver solutions for the fast changing world of shopping”

Simon Hathaway added: “Today people expect retail to be everywhere - instant and personal - and we have brought together the skills, experience and creativity to deliver against the huge opportunities and challenges that brings for retailers and brands. I am looking forward to partnering with retailers and brands who are turning away from legacy networks and demanding specialists that can deliver solutions for the fast changing world of shopping.”

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