Leo Burnett
Leo Burnett Worldwide won 10 Lions in total across the Cyber and Design categories yesterday, bringing its total award count to 54. Leo Burnett Buenos Aires won a Gold Lion in the Cyber category for the Samsung “Safety Truck” campaign at the 2015 Design, Product Design, Radio and Cyber Lions Awards. The campaign also won a Silver Cyber Lion for Innovative Use of Technology. This achievement marks the first Cyber Lion win for Argentina. The Leo Burnett-owned, Chicago-based LAPIZ also received a Bronze Lion for its “Snow Graffiti” campaign for the Mexico Board of Tourism for Sculptural, marking the agency's third Lion win this year. The Always “#LikeAGirl” campaign also performed well in the Cyber category, securing two Gold Lions for Social Video and Community Building/Management. Leo Burnett Beirut's “Keep the Flame Alive” for Johnnie Walker also received one Silver Cyber Lion and one Bronze Cyber Lion for Response/Real Time Activity (including crowdsourcing) and Use/Curation of Images, respectively.
Leo Burnett won 10 Lions in total across the Cyber and Design categories yesterday
In the Design category, Leo Burnett London's “Suffocation” campaign for charity Karma Nirvana won a Silver Lion for Photography. Leo Burnett Frankfurt/Thjnk received a Bronze Lion for Large Business for its “The Burger Report” campaign for McDonald's Germany. Leo Burnett Toronto won a Bronze Lion for Self Promotion for its "Christmas Wrapping Paper" internal campaign. Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, said of the Safety Truck campaign's runaway success yesterday: “It's often our aim to create meaningful work that impacts people's lives in some small way. Safety Truck for Samsung enters a new distinction of its own because of its power to save lives. The brand constantly seeks to improve our lives through its world-class technologies and, with my colleagues in Buenos Aires, they've taken that a step further to earn this high distinction.”
Ogilvy & Mather
Ogilvy & Mather won 4 Gold Lions yesterday, surpassing its record-breaking 2014 Lion haul of 110 Lions in the process. MEMAC Ogilvy Dubai, Geometry Global collected a Grand Prix in Product Design for the Lucky Iron Fish Project. Ogilvy & Mather also won 10 Lions in the Radio category, including Gold for Ogilvy & Mather London's “A Mother's Body” for Dove and Ogilvy & Mather Johannesburg's “Night Before the Project” for Suntory. In Design, the network won 3 Lions, including 1 Gold for DAVID Miami for its 'Proud Whopper' initiative for Burger King and 1 Gold for Geometry Global Bogotá's 'Priceless Weapons' for Colombia's Ministry of Environment. In Cyber Ogilvy & Mather took home 2 Lions.
Ogilvy & Mather has surpassed its record-breaking 2014 Lion haul of 110 Lions
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “It's been another grand night for the global Ogilvy & Mather network. We're proud to provide good homes to another 19 Lions. Thank you to the talented creative people in our Bogotá, Johannesburg, London, Miami and Dubai offices. From iron to gold to grand prix. It's pure alchemy!”
Ketchum
Leading global public relations agency Ketchum was honoured with a Bronze Cannes Lion award for work on behalf of Fashion Revolution during the PR Lions award ceremony, which was held on Tuesday night. This latest award brings the firm's total to 15 Lions. Ketchum, Fashion Revolution and BBDO Group Germany won the Bronze PR Lion for “The 2-Euro T-Shirt - A Social Experiment” in the Charity and Not-for-Profit category. Ketchum and its clients also were shortlisted in an additional 11 categories across four award programs: PR, Promo & Activation, Creative Effectiveness and Outdoor
Ketchum was honoured with a Bronze Cannes Lion award for work on behalf of Fashion Revolution during the PR Lions award ceremony
Rob Flaherty, senior partner, CEO and president of Ketchum, said: “The Cannes Lion represents the very best in creative marketing from across the globe, and it's thrilling to see the names of our client's campaign engraved on that trophy. I am proud that Ketchum was not only one of the first PR firms to win a Cannes Lion award in 2009, but six years later we continue to be recognised - not just among other PR firms but among firms across the entire marketing communications spectrum.”
AlmapBBDO
Getty Images and Brazilian agency AlmapBBDO have been awarded a Silver Lion in the Outdoor Category at Cannes, for a campaign that celebrates Getty's 20th anniversary by showing the changing face of high profile personalities over the past 20 years. The campaigns featured former U.S. president Bill Clinton, tennis player Serena Williams, actress Scarlett Johansson and Prince William, Duke of Cambridge. AlmapBBDO dove into Getty's library of over 170 million images to curate this unique visual timeline portraying 20 years of change. The images are arranged chronologically, allowing the viewer to follow the transformation of each personality over the years. The campaign highlights Getty Images’ continued leadership in visual communications, its quality content and the sheer breadth and depth of its archive, as it celebrates its 20th year.
Getty Images and Brazilian agency AlmapBBDO have been awarded a Silver Lion in the Outdoor Category at Cannes
Andrew Saunders, SVP of creative content at Getty Images, commented: “We are thrilled with the reception the campaign has received by the Cannes Lions jury. As with many great campaigns it makes a virtue of simplicity. The changing faces of the personalities helps us imagine and appreciate their lives in a different but very direct way. It is also an honour to be recognised on a global stage by the world’s most influential creatives.” Renata Simões, marketing and content manager at Getty Images, Brazil, added: “Our long-standing relationship with AlmapBBDO is a relationship based on creativity and collaboration. As the leader in visual communication, we create content that inspires worldwide and in turn, enables best-in-class agencies like AlmapBBDO, to turn this content into inspiring and creative work of their own – as always, we are delighted to partner with them.”
BBDO India
A total of 8 Lions were handed out earlier this week for the inaugural Glass Lions awards at Cannes. The Glass Lions are awarded to those who have attempted to “Break the glass ceiling” when it comes to equality in the advertising industry. The big winner was BBDO India, who claimed a Grand Prix for Procter & Gamble Whisper's “Touch the Pickle.” Jury President Cindy Gallop, who is also the founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, said judges came to the decision following lengthy discussion, informed by a strong sense of responsibility for what the category represents.
8 Lions were handed out earlier this week for the inaugural Glass Lions
Gallop said: “Ultimately we unanimously agreed on work tackling a gender issue that impacts every single woman worldwide; does it in a way that is innovative and disruptive while entertaining and engaging; comes naturally from a brand for whom effecting change in this area is not only its innate social responsibility but of tremendous business benefit; and which has achieved amazing results in one of the most conservative markets in the world.”
TBWA/Media Arts
131 Outdoor Lions were handed out at Cannes yesterday, with the top prize going to TBWA/Media Arts Lab Los Angeles and Apple, who claimed the Grand Prix for their “World Gallery” iPhone 6 integrated campaign. The campaign was described by Jury President Juan Carlos Ortiz, President & CEO of DDB, as a ground-breaking blend of innovation and simplicity-of-thought that made the jury’s choice easy. “We didn’t choose the Grand Prix – the Grand Prix chose us,” he said.
For a full list of winners from Cannes Lions International Festival of Creativity 2015. You can check the Winners page HERE.
