TH_NK juices a win out of Britvic
It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands. They will initially focus their attention on J20, the beverage aimed towards adults, and will be working closely with the brands incumbent shops, BBH and Iris. The agency, having won the business after a competitive six-way pitch, will lead Britvic's digital strategy and execution across social, web, and mobile; as well as leading measurement and optimisation across all channels. TH_NK CEO Tarek Nseir said they are “Very excited to have been given a rare opportunity to transform one of the UK’s leading FMCG brand portfolios, by exploring digital product ideas that transcend and amplify the value of campaigns.”
BBDO tops the Gunn Report. Again.
For the ninth year in a row, BBDO Worldwide has topped the Gunn Report as the most creative agency network in the world, and achievement that no other agency network has ever come even close to claiming. The report is an annual analysis of the winners' lists from the world's most important advertising industry award shows, which this year totalled 45 regional, local and global competitions covering TV & Cinema, Print, Out-of-Home, Digital and Integrated work.
BBDO agencies in more than 26 countries and every region contributed to this year's network success
BBDO agencies in more than 26 countries and every region contributed to this year's network success, with four agencies ranked among the top-ten individual agencies in the world: Almap BBDO in Brazil #6, BBDO New York #7, Clemenger BBDO Melbourne tied for #8 and AMV BBDO London tied for #10. Clemenger BBDO was also the #3 ranked agency in the world in Digital. The network was also ranked as the most awarded agency network in Digital and Film for the third year in a row. BBDO agencies delivered the most awarded print and outdoor campaign in the world for Guinness, two of the top five film campaigns of the year, and the #4 Digital campaign for Tourism Victoria.
For the ninth year in a row, BBDO Worldwide has topped the Gunn Report as the most creative agency network in the world
Andrew Robertson, president and CEO of BBDO Worldwide, said “There's a proven correlation between work that does exceptionally well in award shows and work that works exceptionally well in the market.” He adds that “The Gunn Report matters,” because “It only gives credit to the best of the best: the shows are weighted according to their importance, and you only get points for metal, not for shortlists.” Donald Gunn, author of the Gunn Report, added his “Congratulations once again to BBDO Worldwide,” and said “They are having one helluva ride.” This latest honour for the network follows news that BBDO had also been named Global Network of the year in the Directory Big Won.
72andSunny get the Axe
It was announced yesterday that 72andSunny Amsterdam has been appointed by Unilever to work on its Axe brand, known as Lynx here in the UK. Unilever will continue to work with other incumbent agencies for Axe. 72AndSunny's work will begin immediately, and will lead a significant global project for the brand. Pablo Gazzera, senior vice president for Axe, said they “Rely on a balance of long term agency relationships and fresh insight on specific projects to get the best results for Axe,” and are “Delighted to welcome the team from 72andSunny Amsterdam to work on the brand.” He says their “Proven track-record,” leaves them in no doubt that they will “Deliver fantastic results for Axe.” 72andSunny Amsterdam ECD Carlo Cavallone, adds that “Axe is a legendary brand which has consistently impacted culture,” and the agency is “Very excited to be at their side.”
CHI & Partners sleep easy with Travelodge
This week, it was announced that CHI & Partners has retained the £15 million Travelodge advertising account after a competitive pitch, which also involved FCB Inferno, Engine and VCCP. The contract, which means CHI is now the hotel chain's creative agency of record, is for a three year period, but all other specifics remain under wraps, as both CHI and Travelodge have declined to comment. CHI was initially hired by Travelodge in January 2014 when the brand were looking for a pitch for a £25 million marketing push. That activity marked the first time the brand had advertised on TV in four years, and managed to reposition Travelodge as “Britain’s favourite hotel for value.” Media for the account will be handled by Initiative.
