Putting on a peep show in Chicago for Breast Cancer Awareness Month
With one week remaining for National Breast Cancer Awareness Month, Havas Chicago has unveiled a rather provocative new installation designed to extend awareness of the disease and raise funds for the cause. The agency, which is located on a prominent corner of Grand Ave and Wabash in Chicago’s bustling River North neighbourhood, has transformed its window-lined lobby into a makeshift “Peep Show,” complete with flashing pink neon lights that beckon passers by to check out “Topless Girls.”
Havas Chicago has unveiled a new installation designed to raise funds for National Breast Cancer Awareness Month
It's obviously a clever ruse, however, as once curious viewers peep inside the peepholes, they are confronted not with giddy showgirls, but with sobering facts about breast cancer hand-painted on sleek nude black mannequins. Viewers are encouraged to use the hashtag #HavasPeepShow to show support for the cause, and for every photo posted, the agency will donate $1 to breast cancer research. The installation was unveiled on Saturday (October 24) and will run until November 10. Extending the run beyond October is a part of the agency’s message that breast cancer awareness should last longer than just a month. And quite right too!
Maintaining a monumental organic growth rate!
Figures have been released this week that reveal Havas Worldwide has maintained its overall, global organic growth rate of 5.5% in the third quarter of 2015, with North America proving to be a powerhouse, and Europe and Asia Pacific also performing strongly. Organic revenue growth in North America was 7.3% in Q3, reaching €191m ($212.6m, £138.1m), with growth in excess of 15% for its Arnold, Havas Edge and Havas WW Chicago businesses. In Europe, organic growth was 4.7%, reaching €243m ($270.5m, £175.6m). This included growth of 6.3% in the UK, where revenue was €69m ($76.8m, £49.9m). Organic growth in France, meanwhile, was only 0.6%, but across other European countries it was 7.3%, with Germany, Spain and the Czech Republic up by double-digits. In Asia Pacific, Q3 organic growth was 8.1%to €45m (£50.1m, £32.5m). Havas said growth in the region in the first nine months of 2015 was led by China, Australia, the United Arab Emirates and Singapore.
Havas Worldwide has maintained its overall, global organic growth rate of 5.5% in the third quarter of 2015
Havas CEO Yannick Bolloré
Havas CEO Yannick Bolloré said of the news: “North America once again proved to be a powerhouse for group results, generating organic growth of 8.5 per cent in the first nine months of 2015, thanks in particular to Arnold, Havas Life and Havas WW. Europe continues to deliver robust performance, and Asia Pacific has made significant progress. Our agencies in Latin America, on the other hand, have felt the effects of economic tensions in Brazil and Mexico, but nevertheless managed to deliver positive growth over the first nine months of the year. On the strength of these very satisfactory results, we can look to the end of 2015 with confidence and enthusiasm.”
Challenging preconceptions about condom use for Durex
Havas Worldwide London has launched a new campaign for Durex, which challenges preconceptions about what men and women think about condom use. The two-minute online spot, “When It’s On It’s On” asks a group of typically attractive young people if they “Really know what the other sex thinks” about condom use. The blokes admit to not always thinking of using a condom, while the women worry about what men will think if they bring it up. It's revealed, however, that the blokes actually think the girl breaking out a condom is a confident and sexy move. Perhaps not 100% true in real life, but it's a revelation that serves the spot well, and the cast are all game for a laugh.
Havas Worldwide London's new campaign for Durex challenges preconceptions about what men and women think about condom use
The ad ends with another question “Why wouldn’t you use a condom?” before its double-entendre tagline. Havas Worldwide London creative director Christian Sewell, said: “This campaign enabled us to understand the motivations of young people at the precise moment they make a decision about using a condom. It revealed that they may not always be on the same page, and that breaking down the wall between young men and women is the key to making safe sex the norm. Durex is the perfect brand to be championing this and arming young people with all the information they need.”
Helping an Aussie cricket legend cycle from Sydney to Byron Bay
Former Australian cricket captain Steve Waugh is set to cycle from Sydney to Byron Bay to help raise money and awareness for children with rare diseases, only four months after taking up the hobby! Waugh will ride 920km for “The Captain's Ride,” and has enlisted the help of Havas Worldwide Australia to help with the event's promotion and organisation. ANZ Bank, Macquarie Bank, Rabobank and Baker & McKenzie are just a few of the Australian corporates who have donated and signed up to join Mr Waugh on the six day ride which will start Sunday November 1, and sponsors including Industrie, Road Tech Marine, FitBit and Harvey Norman. Of the agency's promotional efforts around the ride, Havas group chief executive Anthony Gregorio, said: “It was really about trying to build a strategy around promoting this event with not very much. We've redesigned the website platform to ensure that from a donation perspective it works as well as it can, coming up with a theme which is 'putting rare diseases on the map.”
Former Australian cricket captain Steve Waugh is set to cycle from Sydney to Byron Bay to help raise money and awareness for children with rare diseases
Waugh, who is looking to raise $750,000, said: “It's a different way of raising money, it engages people, you've got their attention for five or six days, they can learn a bit about the charity on the way and they can get their organisations behind it. It only originated six months ago, so it's all happened pretty quickly. As a foundation, I want events that are unique, different, enjoyable and fun for people to do as well as raising money. I wanted to help kids who showed courage against the odds. I love the underdog spirit of Australia. We can't cover every base with the people we've got so PR is always the area where we think, 'how are we going to do this? What's our message? And how are we going to get it out there? Havas and Red Agency have been amazing at pulling it together. We do all the ground work, the foundation work, getting everything organised, but how do we get our message out there and maximise our return for what we're doing as well.”
