TBWA\Group Singapore – NTUC
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara Hampartsoumian, managing director of TBWA\Group Singapore, said: “NTUC Enterprise and NTUC FairPrice play such a key role in the lives of Singaporeans . We’re honoured to be working with these two iconic Singaporean brands with their dedication to social purpose as they continue to meet the needs of working families in the country.”
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for NTUC Enterprise and NTUC FairPrice
Lynette Ang, chief brand and communications officer of NTUC Enterprise said: “I look forward to working closely with TBWA to build the NTUC Social Enterprises’ brand proposition, and promote our cause of doing good to benefit people in Singapore. I am confident that this partnership with TBWA, which will run in tandem with the partnership with NTUC FairPrice, will greatly enhance our social enterprises’ reputation of caring for the people we serve, to meet their needs in every stage of their life cycle.” Christina Lim, director, brand and marketing for NTUC FairPrice added: “We’re very pleased to partner TBWA to further enhance our outreach and strategic communication efforts in creating a greater social impact for Singapore, especially in an increasingly segmented market. TBWA’s global experience and extensive suite of capabilities will help complement FairPrice’s vision of being a world-class retailer with a heart.”
Maxus – dmg::media
Following a competitive four-way review across London and New York, dmg::media has appointed Maxus as its primary marketing and media agency in the UK and North America. Maxus will provide consultancy support to the dmg::media brands, Daily Mail, The Mail on Sunday and MailOnline, and assume responsibility for brand-specific buying in paid-for media in the two markets.
dmg::media has appointed Maxus as its primary marketing and media agency in the UK and North America
Roland Agambar, CMO, dmg::media said, “We were incredibly impressed by the calibre of the agencies pitching and the quality of the presentations. Maxus stood out because of its point of view on our market opportunities and challenges and the innovative approach they intend to take to help us address them.” Nick Baughan, CEO of Maxus UK, added: “It's great to be recognised by dmg::media as its agency of choice and we look forward to working with the team in September.”
DigitasLBi – Mumsnet
Mumsnet, the UK’s biggest online network for parents, has appointed DigitasLBi as its partner agency for mobile, with the company agreeing to a three-year strategic partnership following a competitive pitch against three agencies. DigitasLBi’s blended team of strategists, creatives and technologists will now work in partnership with Mumsnet to develop mobile products and services in order to build new audiences. The deal has a performance-based element in line with DigitasLBi’s continued drive to find new ways of working with clients and to disrupt the traditional client-agency relationship model.
Mumsnet has appointed DigitasLBi as its partner agency for mobile
Justine Roberts, Mumsnet CEO said: “Mumsnet users are an incredibly diverse, articulate and funny lot, and we knew that we needed a partner agency that could be smart, flexible and creative, as well as bringing expertise in technology and strategy. Luckily, DigitasLBi had the qualities we were looking for, and we're looking forward to producing some game-changing mobile content with them.” Sergio Falletti, technology partner at DigitasLBi added: “This was a meeting of minds from day one: a strong focus on understanding our audience, the ambition to create high quality products, a preference for Lean practices and an openness to partnerships. Mumsnet have a great team and a great community – it will be our challenge to match that with our mobile craft.”
Cubo – Football Aid
Cubo has been appointed by Football Aid to develop a new brand identity for the football charity’s new Pitch Day Event Management Service. Football Aid, which has more than 15 years of experience delivering authentic match-day events, aims to leverage their expertise by offering an extended Pitch Day Event Management service to football clubs and their corporate sponsors. The service will include organising the ultimate pitch day for sponsors’ key stakeholders, staff and consumer promotions. Cubo will develop business presentation materials that communicate the unrivalled service they provide - delivering the full match experience rather than just access to the pitch – and also the value and benefit this brings to football clubs, sponsors and ultimately, charity.
Cubo has been appointed by Football Aid to develop a new brand identity for the football charity’s new Pitch Day Event Management Service
Joe Rolls, group account director at Cubo, said: “We are an agency full of people who are passionate about their sports – this helps us to understand the real football fan’s world, and therefore what makes Football Aid’s Pitch Day Event Management Service such an important and unique offering; allowing people to live their dreams by playing on the hallowed turf of their beloved club, alongside ex-professional football legends such as Terry Butcher, Denis Irwin, Gary Mabbutt, Alan Kennedy and Chris Waddle.” David Dale, CEO at Football Aid, added: “For over a decade, Football Aid has been providing an authentic, exciting and professional football experience to football fans. With our Pitch Day Event Management service, we can provide an experience in a class of its own for sponsors’ stakeholders and consumers. Cubo’s strategic input helped us realise our potential which will go towards raising more money for the charities we support.”
Havas Helia – Regus
Regus, the global workplace provider, has appointed Havas Helia to handle its global CRM business. Havas Helia won the account after a pitch against undisclosed agencies. Regus’ Chief Customer Officer Eva Eisenschimmel called the pitch earlier this year. The pitch process was handled by the intermediary Agency Insight. Havas Helia will now work to deliver a global customer engagement strategy and communications plan for Regus. The strategy will support the brand’s ongoing global expansion plan. Regus plans to expand the size of its business in 2015 by adding a further 400 locations to its network.
Regus has appointed Havas Helia to handle its global CRM business
Tash Whitmey, Group CEO of Havas Helia, said: “This is an opportunity to partner with an incredibly ambitious brand that understands the fundamental role data and creativity can play in building mutually valuable customer relationships. The people at Regus are smart and very determined about what they want to achieve. What more could an agency ask for?”
Hometown – Watchfinder
Watchfinder, the online retailer of pre-owned luxury watches, has hired Hometown as its creative agency. Hometown, which won the business after a competitive pitch process, will develop a campaign to provide Watchfinder with a distinctive voice within the luxury market, finding a wider audience to buy or part-exchange its watches. The agency’s initial task will be to develop a UK campaign to boost awareness of the Watchfinder brand. Breaking in September, work will run in TV, press, outdoor, online and in-store. Then, in 2016, Hometown is expected to work with Watchfinder on advertising to support its expansion into major European markets.
Watchfinder has hired Hometown as its creative agency
Watchfinder co-founder Lloyd Amsdon said: “We’ve built a successful business with very low levels of advertising spend. Hometown demonstrated they have the capabilities to help us build on this success and achieve our ambitions in the UK and beyond. Their creative approach turned watch advertising on its head and created a wit and tone that fits our business and audience perfectly. David Gamble co-founder and ECD of Hometown added: “Watchfinder is a unique company with huge business and creative ambitions. The campaign we’re developing for them will stand out in the luxury watch sector. We look forward to helping Watchfinder shake up the market, grow on their success and take the next step to becoming a household name.”
Haygarth – Bounce Foods
Haygarth has been appointed by Bounce Foods, producers of Bounce Energy Balls, as its creative agency. With Haygarth’s FMCG offering and retail expertise, the agency was well placed to meet the objectives set by Bounce to increase its presence in the UK market. Haygarth will be managing Bounce’s experiential, shopper and advertising activity, including its brand new “Feel Good with Bounce” campaign, which kicks off with an experiential activation, the Bounce Ball Park, hosted at Canary Wharf. Designed as an adult play zone in the heart of the city, the Bounce Ball Park includes a six metre giant bubble shaped inflatable pool filled with over 60,000 play balls.
Haygarth has been appointed by Bounce Foods as its creative agency
Mark Tanous, CEO of Bounce Europe, said: “We are extremely pleased to announce the appointment of Haygarth as our creative agency. We were impressed by Haygarth’s insight and knowledge of FMCG and retail, as well as its wider marketing offering, and we feel that Haygarth has the ideal skill set and creativity to help us generate a bespoke line of activity that will propel the Bounce brand forward in the UK.” Marcus Sandwith, MD of Haygarth added: “At Haygarth, we love a challenger brand which has ambitions to grow and an appetite to do things differently. Haygarth is the perfect match to promote Bounce’s unique brand and culture, and we are very excited about the planned activity for the year ahead.”
Solve – Black Diamond Cheese
Client Lactalis has tasked Solve with stewarding Black Diamond, another award-winning brand within the company’s specialty cheese portfolio. Established in 1881, the Canadian imported premium cheddar brand is crafted through a natural ageing process. Today the brand is available in retailers nationwide wherever premium cheese is sold. Solve’s work will span strategic positioning, design and consumer communications. Solve CEO John Colasanti said: “We’re delighted to expand our relationship with Lactalis. Black Diamond aged cheddar is a crown jewel within their award-winning specialty portfolio.”
