VCCPme – PDSA
PDSA has awarded VCCPme its direct account following a competitive pitch, which was handled by the AAR. PDSA is the UK’s leading veterinary charity, with 51 pet hospitals and over 380 pet practices working tirelessly to provide 2.7 million veterinary treatments, helping more than 470,000 much-loved pets and bringing peace of mind to 300,000 owners. VCCPme (VCCP Partnership’s specialist direct and data agency) is tasked with developing the charity’s direct response strategy, and working closely with them to help them become more supporter-centric. VCCPme will be PDSA’s first retained direct marketing agency. The charity previously worked with Watson Phillip Norman on a project-by-project basis.
PDSA has awarded VCCPme its direct account
Sophie Maunder Allan, CEO of VCCPme, said: “We are utterly delighted to be working with such a fantastic organisation, and excited about their attitude to using their data creatively. They bought an exciting creative strategy which will help them to stand out as a fresh and progressively thinking charity.” Adam Park, head of CRM at PDSA, added: “Further to our brand launch at Christmas and in order to support PDSA’s growth for the future, we now need to develop our direct response strategy. The need for a strategic partner to help us to fully adopt a truly supporter led and integrated approach was key for us and I am looking forward to working with VCCPme in order to realise this objective.”
BBH New York – Seamless
The New York office of BBH has been named creative lead for food delivery service Seamless (owned by GrubHub) in NYC, with new work to launch in the Fall of 2015. BBH NY had originally pitched GrubHub in 2014, but did not win the account. However, the pitch work was recently revisited which lead to the subsequent hire of BBH New York for Seamless. BBH USA CEO Pat Lafferty said: “We're thrilled to be working with (CMO) Barbara Martin Coppola and the Seamless team. Their passion for incisive strategy and courageous work make them the ideal partner. And, of course, we were already Seamless power users.”
Anomaly – Cancer Research UK
Anomaly London has been appointed to handle Cancer Research UK’s brand advertising, its second win this year after TheTrainline.com. Anomaly won the business, which moves from AMV BBDO, in a competitive pitch. AMV is supposed to be still working on Cancer Research UK’s health marketing campaigns although where the difference between those and ‘brand’ lies for a cancer charity is a touch mysterious. But Anomaly, which has worked hard to position itself as an agency that provides all-round communications as well as advertising, certainly has an appeal for clients looking for something different.
Anomaly London has been appointed to handle Cancer Research UK’s brand advertising
Cancer Research UK brand, marketing and communications director Anthony Newman said: “I couldn’t be more pleased to appoint Anomaly as our brand communications agency. We have developed a new and exciting integrated comms strategy and I wanted new and exciting work to deliver against it. Anomaly hit all the right buttons and then some. We have set our ambitions very high, but I am confident this completely fresh approach will deliver.” Anomaly London CEO Camilla Harrison added: “We’re elated. It’s a massive privilege and a huge responsibility to work with Cancer Research UK. I simply can’t think of a brief, which more demands brilliant work that over performs. The pressure’s on!”
FCB Inferno – Havaianas/Columbia Threadneedle/Sailor Jerry
Following the agency’s continued investment in its interactive offering and their content creation team, FCB Inferno has been awarded 3 major international clients. FCB Inferno has been named lead social agency for three major international clients this week. Flip-flop brand Havaianas EMEA have tasked the agency to deliver social content across all major platforms as well as create editorial for the Havaianas Europe blog. Columbia Threadneedle Investments, one of the world’s largest asset management houses with £341bn of assets under management, has also appointed FCB Inferno to be lead agency for digital and integrated marketing services across EMEA. Finally, Sailor Jerry rum has briefed FCB Inferno to deliver on-going strategy for the brand’s entire global digital presence.
Saatchi & Saatchi – Enel
After an International pitch that involved the major communication agencies Group worldwide, Enel confirmed Saatchi & Saatchi for the handling of its global advertising activity. The pitch, which began in April this year, aimed at the development of conception, implementation, realisation and production of advertising campaigns on all media for Enel SpA and the other companies of the Group, operating in more than 30 countries, 4 continents and with 61 million customers worldwide.
Enel confirmed Saatchi & Saatchi for the handling of its global advertising activity this week
Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and France and Head of Automotive Business of S&S EMEA, said: "I am extremely proud that the new Enel management team has chosen Saatchi & Saatchi as their International partner. This is yet another confirmation of a relationship that has lasted thirteen years, made of memorable campaigns that were always able to touch the heart of the customers. Now we are excited and ready for this new challenge for Enel: a global communication strategy, in line with the new priorities of the Group."
M/Six – Just Eat
The online takeaway ordering platform Just Eat has tapped M/Six to handle its £6m media account as part of wider plans to ramp up its digital efforts. M/Six won the account from six-year incumbent Havas following a competitive pitch run by Ebiquity. It will work closely with creative agency The Red Brick Road, the shop behind the brand's “Mini fist pump” campaign. Lucy Milne, UK marketing director for Just Eat said: “M/SIX presented a truly impressive, forward-thinking pitch, demonstrating real acuity in digital and data-driven strategies. As two new-age businesses with digital and tech at their hearts, M/SIX feel like the perfect partner to help lead our business and brand in the direction we’re aiming for.”
Droga5 – NRG Energy
NRG Energy has hired New York-based creative agency Droga5 as its agency of record. The agency is tasked with promoting NRG’s master brand and building upon its social presence, followed by a campaign for the home solar division. NRG is the country’s largest independent power producer. An integrated campaign for the master brand is set to roll out this summer across the country. Home solar will follow later in the season. NRG came to Droga5 by way of IMG, NRG’s strategic sports consultancy, and a partner of Droga5.
NRG Energy has hired New York-based creative agency Droga5 as its agency of record
Sicily Dickenson, CMO and SVP of marketing and customer experience at NRG said: “Droga5 was the clear choice to help NRG find disruptive ways to engage with and inspire people to take action around a complex but important topic—the future of our planet.” Sarah Thompson, Global CEO at Droga5 added: “We’re very excited to be working with NRG in building a smarter energy revolution. We admire and are completely onboard with their commitment to a future that better educates and provides choice as to where our power comes from. This is not only a unique creative opportunity for the agency, but also one that will affect us all, so we are committed to pushing the conversation into the world.”
Starcom MediaVest – Royal London
Royal London has appointed Starcom MediaVest as its media planning and buying agency to handle its £10m annual spend. Starcom replaces VCCP who had held the account since the development of the new Royal London brand in 2013. VCCP will continue to handle the organisation's advertising. The contract covers all media including TV, outdoor and digital and as well as planning and buying advertising for the whole group. Royal London group head of brand and sponsorship Emma Hill said: We were impressed by Mediavest’s clear understanding of the diverse objectives we’re aiming to achieve across the group.”
