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Account Wins of the Week

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Isobar – Chambord

Isobar has been appointed as the UK social and digital agency for Chambord Black Raspberry Liqueur, owned by Brown-Forman Beverages. Isobar will manage all social and digital strategy and activity in the UK, continuing to build the success of the brand online. Due to the success and growth of Chambord in the UK, the brand has broadened its agency team to include specialist partners to help continue momentum, which is currently growing at a rate of 31% ahead of the Liqueurs category.

Isobar has been appointed as the UK social and digital agency for Chambord Black Raspberry Liqueur

Kevin Ferry, Group Creative Director at Isobar, said: “We are delighted to be working alongside like-minded souls at Chambord. With our belief in ideas without limits combined with this exciting partnership, we're expecting some amazing work for the future and can’t wait to get started” Hilary Brown, Senior Brand Manager at Chambord, added: “We are excited by Isobar’s enthusiasm coupled with their innovative and insight driven spirit and we are delighted to be working with them on our social and digital strategy and plans for 2015 during this very exciting time for Chambord.”

 

Carat – Peperami

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US meat snack producer Jack Links, has hired Carat to handle the media planning and buying for its Peperami brand after a competitive pitch. The agency will relaunch the brand across the UK, Germany, Belgium and Holland, with the upcoming marketing push to be supported by a wider marketing campaign, including promotions, website and social media channel launches and PR activation.

Jack Links has hired Carat to handle the media planning and buying for Peperami

Bhavesh Patel, head of media investment at Carat, said: “We are thrilled to be involved in such a recognisable product as it goes through an exciting and important relaunch.” Niko Stachos, EMEA marketing director at Jack Links, added: “Carat impressed us with their energy, enthusiasm and particularly the understanding of our brands, delivering some really innovative creative solutions. We are looking forward to working with them as we continue to grow the Peperami brand across Europe.”

 

Havas Helia – The Co-Operative Bank

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The Co-operative Bank has appointed Havas Helia to support plans to develop its CRM strategy after a competitive pitch process run by AAR. The agency is tasked with helping the Bank to drive a best in class customer experience whilst underpinning its unique position in the financial services market the as only bank on the high street to have a customer led ethical policy.

The Co-operative Bank has appointed Havas Helia to support plans to develop its CRM strategy

Alastair Pegg, Marketing Director at The Co-operative Bank, said: “Havas Helia demonstrated a thorough understanding of our business along with a clear passion to deliver a CRM programme that fully supports our desire to ensure customers are always at the centre of our organisation. Their creativity stood out during a rigorous process that ensured we chose a partner that will support our commitment to continuously improve the customer experience and build on our ethical credentials.” David Williams, MD of Helia, Cirencester said “We are very excited to be appointed by a bank with a conscience and a truly differentiated ethical offer.”

 

Holler – Audi

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Audi Australia has signed a new three year deal with Sydney-based digital agency Holler, with a remit for the agency to lead the brand’s digital marketing and communications strategy. 



Holler’s engagement is multi-faceted across all digital channels encompassing digital strategy, product innovation, CRM & data analytics, as well as digital marketing communications. The appointment is effective immediately and will not affect other agency partners.

Audi Australia has signed a new three year deal with Sydney-based digital agency Holler

Confirming the contract renewal, Kevin Goult, general manager of marketing at Audi Australia, said: "Holler and Audi have a proven partnership track record. We have a shared vision of what we need to achieve with the brand and there’s a great feeling of momentum between the teams. We intend to set a new standard for digital innovation, and Holler’s experience and work to date has proven they are the right partner for us.” Mike Hill, Holler’s CEO, added: “Working with Audi has been a pleasure. The company is collaborative, ambitious and driven. We’re looking forward to delivering innovative work provoking a strong positive emotional response.”

 

M&C Saatchi – Xero

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Xero, a leading global online accounting software company, has appointed M&C Saatchi with a global creative and strategic remit. The two companies are a natural fit, as they were named number one and number two respectively on the prestigious BRW 50 Most Innovative Companies list in October.

 The appointment reunites Xero chief marketing Officer Andy Lark with M&C Saatchi.

 Lark was the Commonwealth Bank of Australia chief marketing and online officer when the bank appointed M&C Saatchi in February 2012.

 The appointment follows M&C Saatchi’s recent recruitment of Andy DiLallo, ranked in the top five chief creative officers in the world, as CCO. Dilallo joins chief strategy officer Justin Graham and Leggett as the spearhead of the M&C Saatchi Group.

Xero has appointed M&C Saatchi with a global creative and strategic remit

Lark said: “I know first hand just how adept M&C Saatchi is in delivering fantastic business outcomes. What’s really impressive is how they have continually evolved to be the most progressive player, with the best talent, in the industry.

“I can’t wait to get back in the saddle with them and ignite the Xero brand worldwide.” M&C Saatchi CEO Jaimes Leggett, added: “Xero is one of the most progressive companies in Australia. Agency/client relationships are rapidly evolving and we are constantly looking for new ways we can help solve clients’ business problems.

“Clients like Xero open up new worlds of possibility and we are thrilled to have this opportunity to work with Andy and his team to take the brand to another level on the global stage.”



 

JWT London/Mindshare/Wunderman – Legal & General

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Back in January, the financial services group Legal & General initiated a review of its media and creative accounts (including traditional and digital communications) to take its brand and marketing to “The next level.” The review was supported by Oystercatchers. The review has finally borne fruit, as it was announced this week that the newly christened WPP super-team of “Team Legal & General,” which is made up of JWT London, Mindshare and Wunderman, who pitched as one team, will be working across all of Legal & General’s business units. The team will bring these units together under one unifying creative idea that communicates a story of who they are and what they do. They will work alongside Periscopix who will provide paid search and programmatic display execution.

The newly christened WPP super-team of “Team Legal & General,” will be working across all of Legal & General’s business units

Dominic Collins, Legal & General group chief marketing officer, said: “Connecting with our customers, whether end consumers, partners or institutions has never been more critical. Legal & General is a surprisingly broad and diverse business. I am excited about working with WPP and Periscopix to bring our stories to life in a relevant and engaging way.” Deborah Kerr, Team Legal & General’s lead, added: “We are delighted to be working with such an iconic British brand.”

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