Social media has become central to the way many of us stay connected – not just to our nearest and dearest, but to the global population. But following the recent revelations of fake news, people are seeing the way others share online in a new light; just 30% of Britons think news shared by peers online is reliable. But what about the rest of our interactions? We discover the insights behind recent behavioural shifts, and their potential impact on communications in 2017.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting communications – from how we meet new people to how we keep connected with the ones we’ve known forever. This time around, we explore the ways parents are using social platforms to find solace, reveal what’s got people talking to bots, ask why real-time streaming has seen such success, and look at how people are projecting their values online.
Lore Oxford is cultural editor at Canvas8, which specialises in behavioural insights and research. She previously ran her own science and technology publication and was a columnist for Dazed and Confused. When she’s not analysing human behaviour, she can be found defending anything from selfie culture to the Kardashians from contemporary culture snobs.