We wanted to share our favourite creative work that celebrates not just romantic love, but love in all shapes and forms. From Panda Sutra to sexually suggestive stationery, we’ve dived head over heels into the D&AD Archive to give you the best campaigns with heart.

AdCouncil highlight the implicit bias of cultural stereotypes, instantly exposing and shattering them in a simple and powerful outdoor activation.

Award: Graphite Pencil / Digital Marketing / Social Video / 2016 
Agency: R/GA
Client: Ad Council

Endangered Love
To engage young people with conservation issues, DDB New York created illustrations of endangered animals procreating for the continuation of the species. “The only thing going extinct is the missionary position”.

Award: Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2016 
Agency: DDB New York
Client: WCFF

Anagram Lovers
In an advert for Scrabble, Mattel reinvent the classic tale of boy meets girl. In an exercise in sheer copywriting genius, the story is told entirely through anagrams showing that “there’s magic in words”.

This is Wholesome
After Honey Maid’s This is Wholesome ad was met with a negative backlash, Droga5 responded with an online film that turned messages of hate into love.

IKEA Valentine's Day
In celebration of romance, IKEA’s tongue-in-cheek Press Ad entitled couples to a free cot if their baby was born exactly 9 months after Valentine’s Day.

Award: Graphite Pencil / Press Advertising / Tactical Press Advertising / 2014 
Agency: 303 Lowe Perth
Client: IKEA

Coco de Mer
Known for being unabashedly provocative, Coco De Mer ensure their personality and voice extends throughout every element of their brand. Peddlers and purveyors of all things erotic, it makes sense then, that even their stationary should include a range of simple yet brilliant, sexually suggestive envelopes. 

Award: Wood Pencil / Graphic Design / Stationery / 2009 
Agency: David & Goliath
Client: Coco de Mer

Tango Valentine's Mailer
Tango take advantage of Valentine's Day to create a Direct Mailer that allows couples to track the success of their evening via their handy tablecloth chart.

Award: Wood Pencil / Graphic Design / Direct Mail / 2002 
Agency: Tango Design
Client: Tango Design

If you think you have a campaign that deserves a D&AD Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.

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