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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
How Social Media is Helping the World Become More Sustainable #SustainabilityMonth
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What’s driving so many identity changes?
Features
Behind the idea: Professor Green spins us a shocking tale of fashion waste
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What Does An Art Director Think About While Illustrating?
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Why data’s time will never run out in the hourglass economy
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Getting to know - The big ideas of Kevin Forister
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The Rise and Rise of Gamification
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Multitask marketing: How to capture the scattershot attention of multiscreen consumers
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A sporting chance: Home advantage for England and Out of Home advantage for brands
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Innovation, brand value and the customer journey
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Member Spotlight: David Istvan on never settling for the comfort zone
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Creativepool Annual Spotlight: Paul Jamie Kidd on being more than a one-trick pony
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Behind the idea: The problem with wrinkles
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Eco or ego? The environmental impact of awards ceremonies
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Selling Sobriety: Merging the wellness and drinks markets
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Shortcutting Video: The proven effectiveness of 2-second ads
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Great customer experience adds value and makes our lives better
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Creativepool Annual Spotlight 2020: Mark Richardson of Superfried
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Behind the Idea: Drinks have no gender
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Creativepool Annual 2020 Spotlight: IMAX Creative
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Who is The Integrator?
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Member Spotlight: Learning to accessorise with Joanna Godbold
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CES 2020: the symbiosis of human and machine
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Is the future vertical? How portrait formats are changing creative
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Behind the Idea: Freeing your ambition with The Open University
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Oscar Pop: The 2020 Academy Awards through a Shutterstock lens
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Three ways retail psychology can help save the high-street
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The developers who spent their lunch breaks building an arcade game from scratch
Features
How writing can help you grow your business and shape your world
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10 digital marketing trends to watch in 2020
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Creativepool Annual 2020 Spotlight: Breaking bread with the Big Buoys
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Another Industry to Disrupt
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Member spotlight: Learning, observing and unlearning with Luciano Koenig
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Colour - It's Personal (using orange in graphic design)
Features
Creativepool Annual 2020 Spotlight: Branding death with SomeOne's Simon Manchipp
Features
The future is not Google-able: OOH in 2020 to be fuelled by collaboration and creativity
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Getting to know: The ‘wonky mind’ of Simon Callender
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Lost in Translation: how to run a successful multi-region campaign
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