Features

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2017 is the year we finally learn that women are not objects

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A weekly roundup of the most important news from the advertising awards world

 

Interaction Awards

This week, the Interaction Awards announced the winners of its 2017 edition.

The Best of Show winner went to “Kinetic” for One Million Metrics Corp by R/GA New York (USA).

The 2017 competition was judged by 7 esteemed judges. Out of these 7 jury members:

  • 3 (43%) are male
  • 4 (57%) are female
  • 3 (43%) are from Europe
  • 3 (43%) are from North America
  • 0 (0%) are from South America
  • 0 (0%) are from Asia
  • 0 (0%) are from Pacific
  • 1 (14%) are from Africa

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SXSW Interactive

This week, the SXSX Interactive Innovation Awards announced its 2017 finalists.

The shortlist includes many great campaigns such as “Tilt Brush” for Google by Google, “Through The Dark” for Google by R/GA Sydney or “The Field Trip To Mars” for Lockheed Martin by McCann New York.

The winners will be announced on March 14th.

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And also

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Story of the week: #WomenNotObjects

Last year at the Cannes Lions 2016 festival, Madonna Badger launched her movement #WomenNotObjects.

This week, the Cannes Lions announced that it will ask its jury members to remove “work that objectifies, perpetuates negative and harmful inequalities and gender bias hurts all of us” from awards consideration.

In June, for the 2017 Cannes Festival of Creativity, Ms. Badger will speak on a panel about gender, diversity and objectification of women with Procter & Gamble Chief Brand Officer Marc Pritchard.

At the same moment, two other awards competitions, the ANDY Awards and the New York Festivals have also decided to ban work that objectifies women or perpetuates gender bias. They are also going a step further by asking other industry awards shows to do the same. Who will follow ?

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Quote of the week

“What the client wants” is usually not what the client wants.

Jose Miguel Sokoloff on Twitter

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