Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity across advertising, marketing, PR, media and entertainment industries. Competition for inaugural ADCOLOR "Ad of the Year" included other creative agencies such as Droga5, BBDO, and Wieden + Kennedy. Yesterday it was announced that the YouTube sensation of the 2013 Super Bowl season featuring hearing-impaired Seattle Seahawks fullback Derrick Coleman has won the first ADCOLOR "Ad of the Year."
Competing against creative agencies such as Droga5, BBDO, and Wieden + Kennedy
The video drew over 22 million views on You Tube initially by Coleman's story of his struggle with disability and rejection, and gained momentum as the Seahawks advanced and then triumphed at the Super Bowl. The ad was a commercial highlight for Duracell in the $2.6 billion battery business as it sought to keep an edge as the market leader and to be the preferred brand among Millennials.
Duracell: Trust Your Power - NFL's Patrick Willis, San Francisco 49ers
SaatchiNY CEO, Brent Smart said "Emotional storytelling beats a fact every time. This is a huge honor and a testament to Saatchi & Saatchi belief that diverse talent makes our creative work better and more representative of the communities and country we live in."
SaatchiNY's VP, Director of Integrated Production, Kedma Brown was also honored as a finalist in the ADCOLOR "ROCK STAR" category.
The award follows SaatchiNY's 7th year of sponsoring the Martha's Vineyard African American Film Festival and in August presented its "Nothing Is Impossible" Producer's award to a film by an emerging artist. The award represents a continuing commitment to engaging in a dialogue with film makers of color.
Emirates appoints L&K Saatchi & Saatchi India to their brand communications
In other Saatchi & Saatch news, L&K Saatchi & Saatchi India won the account with Emirates. Emirates has assigned its West Asia and Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi India where their Mumbai office will handle the digital creative services for the airline working with the central brand marketing team in Dubai.
Saatchi & Saatchi New York Website
