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Chairman Retires After Rugby World Cup Campaign

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Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning of 1982, he joined TBWA, but left soon after to join the new start-up, BBH, as the agency’s first Account Manager. He was the first person hired by founders John Bartle, Nigel Bogle and John Hegarty. 

Simon Sherwood became Group Chairman in 2012 and has served as Chairman of the BBH Board

Sherwood rose through the evolving company and had become Managing Director of BBH London before founding the agency’s first international office in Singapore in 1996. On his return to London he served as Group Chief Operating Officer and then Group Chief Executive in 2012. He became Group Chairman in 2012 and has served as Chairman of the BBH Board, which was formed following the company’s sale to Publicis Groupe in 2012. 

Nigel Bogle will take over the Group Chairman role in a non-exec capacity. Bogle said: "Simon's contribution to this company's success has been massive and BBH would not be the force it is today if we had not had Simon alongside us from the beginning. John and I are exceptionally grateful for the work that he has done to build this business globally and for his commitment and loyalty over 32 years." 
 

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Sherwood said: "I have had a fantastic career at a really special company. I have been exceptionally fortunate to work with such talent, particularly with John, Nigel and John. But now is the right time to step aside and focus on one or two other things that I am equally passionate about."

Game Of Thrones and 2015 Rugby World Cup come together in new BBH Sport delivery 

For other BBH news, BBH Sport delivers one of its first big projects which is promoting the 2015 Rugby World Cup. This is done through a rousing film starring the Game Of Thrones actor Charles Dance. The online-only spot shows Dance in the changing rooms at Twickenham (England’s home ground), delivering a team talk about the tournament to players, fans, mascots and other characters. The campaign kick off will include print, digital, outdoor and PR activity. 

Rugby World Cup 2015 - Team Talk

 

BBH Website

The Rugby World Cup Website 

TBWA Website

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