As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign emphasises the health benefits that are possible with a steam shower, which includes noted improvements in circulation, respiration, allergies, relaxation and the appearance of skin. There is also the crucial fact that with and Ariel Platinum Steam Shower, these health benefits can be enjoyed without having to join a gym or a spa.
The "Healthy Living at Home" campaign emphasises the health benefits that are possible with a steam shower
Ariel is currently the leading brand when it comes to steam shower systems, largely thanks to the brand's reputation and the exceptional quality of its products, but the idea with the new campaign is to help the brand completely monopolise the small, but growing market. Joey Solinap, the company's director of marketing, says that "Ariel is the #1 searched brand for steam showers online and is the largest designer and importer of free standing steam showers in North America.” The campaign hopes to build on this success, and includes online educational materials to communicate the benefits of the brand, including a redesigned Ariel Bath Press Page and the "Healthy Living at Home" Info-graphic (which you can view at the bottom of the piece).
"Ariel is the #1 searched brand for steam showers online and is the largest designer and importer of free standing steam showers in North America.”
Brandon Nguyen, President of Ariel Bath, said that the "Healthy Living at Home'” campaign was conceived to “Brand the design and aesthetics” of the company's product offerings, which he believes have almost single-handedly “Fuelled the evolution of modular steam showers.” Norton Nguyen, the brand's national sales manager, said they would also like to emphasise that “Ariel is one of the few brands carried nationally in various top 500 retailers, big box retailers and E-commerce sites in home improvement," such as “Lowes, Home Depot, Build.com, Wayfair, Mernards, and Ferguson and Hajoca Corporation.”
“Ariel is one of the few brands carried nationally in various top 500 retailers, big box retailers and E-commerce sites in home improvement."
He says their products have a proven track record and a proven distribution network, “Which rivals that of other versions in the market." Indeed, the “Other versions” of which he speaks appear to have emulated the design of the Ariel Platinum Steam Showers, only they tend to be poorly manufactured, with poorly fitted panels, rough cut edges, weak hardware and electronics lacking in quality. They also come with unclear instructions and without bespoke, in-house technical support. With the new campaign the company hopes to make these facts abundantly clear to any potential consumers looking to install a modular steam shower system at home.
“Healthy Living at Home” Ariel Steam Shower Info-graphic
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK who would give his left testicle for a steam shower!
