The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Features

We are all living in Kenzo’s world now

A roundup of the most important news of the week in the advertising awards world. Cannes Lions The Cannes Lions announced this week a major change among its jury selection. The total number of judges will decrease by 92 people for the 2017...

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Advertising

Tesco and Rothco break pregnancy news on TV for Christmas spot

In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...

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Advertising

Honeycomb announce French launch at Effie Awards in Paris

Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and...

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News

Annual 2017 welcomes new categories and global judging panel

With the year winding down, it's time for us to look back on what has been a particularly strong year for creative work with the announcement of a global judging panel, new categories, and the opening of early bird submissions for the 2017...

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Advertising

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

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Advertising

SapientNitro and Razorfish merge to become SapientRazorfish

Publicis.Sapient, part of Publicis Groupe, recently announced the merger of SapientNitro and Razorfish to form SapientRazorfish, a supergroup agency which is designed to better fuse the significant experience and technology capability across the two...

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Advertising

Is 'Stop Funding Hate' a force for good?

In 2016, the lines between many progressive and intolerant ideals are beginning to blur at an unprecedented rate. Consider the marches currently taking place up and down the (somewhat ironically-named at this point) United States right now. These are...

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Careers

5 Steps to becoming a great Web Developer

Cogs work with developers on a daily basis and over the years they have developed a clear understanding of what sets apart the ‘amazing’ and the ‘average’. If you can make sure you are doing all of the below, then you will...

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Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

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Features

The Rise of Retrobranding

Nostalgia in a digital age; a longing for local, community values in a culture of globalisation; striving for trust in a world that mistrusts big business; fear; bravery; trend. Whatever the reasons (and there are many), more and more rebrands are...

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Design

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

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Advertising

JWT and MPC urge us to become Tiger Protectors for WWF UK

WWF UK has brought the plight of wild tigers home in the latest emotional spot to hit screens during the festive season. Created by J. Walter Thompson London and called #iProtectTigers, the strategy moves away from the traditional “adopt...

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Advertising

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

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Advertising

Top 10 Hires of the Week

Edelman Deportivo Edelman Deportivo of Sweden has hired Martin Jon Adolfsson as a Creative Director. Adolfsson joins Edelman from BBH London, where he has served as a senior creative and art director since August of 2015, including work on...

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Events

Why the advertising industry needs to be more Punk

The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...

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Entertainment

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

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Design

IKEA recreate Syrian homes in flagship stores

Whilst you're not likely to see much about the Syrian refugee crisis in mainstream media outlets in the immediate future, that doesn't mean it's not worthy of attention. Enter IKEA, in a particularly charitable mood, who have worked with the...

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Advertising

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

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Design

Designers light up the Thames for Illuminated River competition

Six shortlisted proposals have been unveiled for the Illuminated River design competition, which has seen 17 London bridges between Albert and Tower bridge lit up as part of a permanent light installation. Designs by six international teams,...

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Advertising

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

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