The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Events

One Extraordinary Day in Branded Content

For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...

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Advertising

Top 10 Ads of the Week

Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...

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Technology

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

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Entertainment

Elton John: The Cut – Judges and Call for Entries announced

We already reported on Elton John: The Cut, the competition giving young filmmakers the chance to create the official music videos for iconic Elton John hits, but this afternoon, the judges line-up and official call for entries was finally announced....

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Technology

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

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Advertising

BBH celebrate Food Love Stories for Tesco

This week, Tesco has launched “Food Love Stories brought to you by Tesco,” a new campaign from BBH London, which aims to set out the retailer’s food quality credentials and celebrate the passion and care that goes into the meals we...

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Inspiration

Five degrees (or days) for communication over: 360 to 365

Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...

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Features

How do you advertise an advertising competition ?

A weekly roundup of the most important news from the advertising awards world FWA After awarding amazing websites and digital experiences all year long, FWA now offers the public to select its favorite. You can vote for the FWA People Choice...

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Advertising

Wunderman use CES to unveil the concept of “Wantedness”

In a marketplace defined by increased transparency and decreased trust, instead of selling, brands must prove that they will commit to earning their customer's business. A new study commissioned by leading global agency Wunderman, and in partnership...

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Advertising

Top 10 Hires of the Week

IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...

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Advertising

Top 10 Account Wins of the Week

Team Eleven - Explore Learning The award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore...

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Design

Soul office given a musical artistic makeover by Leopard's Lunch

Soul has commissioned London artist Kate Philipson, aka Leopard’s Lunch, to create a series of striking murals to decorate the agency’s office interior. The artwork, entitled “Bubbling with Creativity, Oozing with Soul,” has a bold, pop art...

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Trends

The Visualise team look ahead at VR in 2017

How will VR in 2017 play out and what existing and new trends will contribute towards its growth? There’s no denying it, 2016 was a major year for VR. The VR industry has moved so rapidly that VR in 2017 and beyond will only be limited by our...

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Technology

How brands are using Chatbots

Discussions about chatbots have been doing the rounds for a while now, they're usually encased within a ‘will they/won’t they?' hit the mainstream-type discussion, in which marketers like to tell us we’re on the cusp of THE next big...

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Inspiration

Creativepool City Guides: Tokyo

Tokyo is a never-ending magnet for creativity and no wonder - the city is rich with new opportunities at every turn, an infectious ‘anything is possible’ vibe, a huge population, and a steely determination to become Asia’s creative...

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Entertainment

BBC Earth announces VR partnership with Oculus

BBC Earth, the world’s leading natural history producer, has announced a new partnership with Oculus to launch three new bespoke virtual reality (VR) experiences, which will invite users to step into the lives of some very distinct animals. Users...

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Design

World's Pinkest Pink Banned by its own Creator

Artist Anish Kapoor has been legally forbidden from using a colour labelled as the “world's pinkest pink,” which is a reflective powdered pigment that repels light to create a powerful fluorescence. British artist Stuart Semple created the...

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Advertising

Top 10 Ads of the Week

J. Walter Thompson London - HSBC The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...

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Design

Top Design Trends of 2017 from the Industry

When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...

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Inspiration

Trailblazers: Live differently with Lim + Lu

Lim + Lu is an inter-disciplinary, architectural design studio founded by Vincent Lim and Elaine Lu. The duo started their practice after graduating from Cornell’s design school and they are currently based in Hong Kong, working internationally...

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Features

Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

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