The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

*

Advertising

Top 10 Ads of the Week

Leo Burnett London - McDonald's Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...

*

Design

The Finger Spoon that makes food taste better

Design studio Michel/Fabian has created a spoon that claims to improve the flavour of food by recreating the experience of licking your fingers. The Goûte spoon is reportedly the result of years of research by Michel/Fabian co-founder Andreas...

*

News

Creativepool Annual & Awards 2017 Shortlist Nominees Announced

Creativepool has officially announced the shortlist nominees; this brings the start of the People’s Choice voting for the 2017 Annual and Awards, with support from jones knowles ritchie, Saddington Baynes, and Made in Global. The excitement...

*

Features

Beach Meets: Jayde Perkin

Continuing our series of recent grad interviews, we chatted to Jayde Perkin - her delicate watercolour illustrations are full of cute pastel tones, and fun representations of everyday life. Plus, I’m a sucker for an illustrated gallery scene...

*

Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

*

Design

Peter Saville had a hand in new CALVIN KLEIN logo

Calvin Klein's new creative director Raf Simons recently unveiled an updated logo for the iconic American fashion label and has revealed that he enlisted the help of British graphic design legend Peter Saville. The Belgian fashion designer, who left...

*

Advertising

The Gunn Report 2016: Results

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...

*

Advertising

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

*

Design

Rebrand Roundup: Carling, Maplin, Wales and other stories

BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...

*

Advertising

TMW Unlimited launches integrated arm TMW Interactive

TMW Unlimited has combined its Technology, Email, Business Analysis, User Experience and Project Management teams to form one integrated division called TMW Interactive. The new unit, sitting within the main agency, provides a silo-free approach to...

*

Advertising

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

*

Advertising

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

*

Advertising

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

*

Advertising

Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

*

Technology

Smart Benches unveiled by Cancer Research UK for World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...

*

Advertising

Digital Marketers Predict the Death of the Cookie by 2018

Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from people-based advertising technology company, Viant. The “Power of the People”...

*

Advice

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first - two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one might think. Both (usually) are understaffed, both need...

*

Design

Leonardo Di Caprio turns his hand to Furniture Design

Leonardo Di Caprio has become the latest celebrity to branch out into the world of design with a limited-edition (and probably incredibly expensive) drinks cabinet based on traditional Brazilian jewellery. Di Caprio's “Ziggy” cabinet...

*

Advertising

Avios and British Airways offer a VR Tour of Madrid

Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360 degree VR video allowing users to visit the city from the...

*

Events

ONE EXTRAORDINARY DAY IN BRANDED CONTENT - BOOK NOW

EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...

*

Advertising

Danone partners with Spotify in exclusive musical campaign

Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...

*

Advertising

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

ad: Check out our profile and live jobs!
ad: Check out our profile and live jobs!
ad: Date a Creative