Magazine

0
*

Technology

The Rubicon Project allies with DigitasLBi and Future PLC

DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...

0
*

Advertising

472 entries recognised at the 2014 Spike Asia awards ceremony

There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...

0
*

Design

Seymourpowell design striking new whisky bottle for Korean brand

Seymourpowell, the global design company based in London, has created a bold new design for a new whisky brand called “The Class.” Produced by the Korean company HiteJinro, The Class is a new brand aimed at the country's emerging younger...

0
*

Entertainment

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

0
*

Advertising

Saatchi & Saatchi New York's Video Story "Trust Your Power" Won

Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...

0
*

Entertainment

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

0
*

Advertising

Has Volvo Once Again Made The Next Big YouTube Hit?

Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...

0
*

Features

Levis ran one of the most successful campaigns ever. So what now?

Nick Kamen was famous for a while. He was a pop star in the eighties and had a hit with a thing called 'Each Time You Break My Heart'. It wasn't terribly good. But his music wasn't the reason he was famous. No, the reason he was famous was for taking...

0
*

Design

Up the Wall: The IKEA Brand Experience

IKEA's latest brand experience stunt is something to behold. To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its...

0
*

Advertising

Will Coconut Water Beat Coca-Cola?

First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...

0
*

Technology

Keep Track Of Your Wish List With Twitter

November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...

0
*

Advertising

French luxury house Launches New Website

The French luxury house Hermès anounced yesterday their new pop-up e-store, La Maison des Carrés, which is dedicated to the world of Hermès silk. Choosing from the myriad of prints, fabrics, colors, and designs is a difficult task, but...

0
*

Advertising

New Team Behind The Legendary New York Music Venue CBGB

CBGB was founded on the Bowery in New York City by Hilly Kristal in 1973. The New York music venue became a forum for American punk and new wave bands such as the Ramones, Television and Patti Smith Group. In 2013, the former location of CBGB was...

0
*

Events

Creativepool #CPTaxi Competition

Creativepool hosted a Pool Party 2014 wednesday 10th September, #CPoolParty14. Lead sponsor Ubiquitous, have branded black cabs for Creativepool which had a unique spot at the event in Shoreditch. Not only was the liveried taxi parked in front of the...

0
*

Advertising

The Exceptional Journey With Courvoisier

One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...

0
*

Advertising

Get Ready For The New Service On Instagram

Yesterday Instagram officially launched its advertising service in the UK through a partnership with Omnicom Media Group. Users will now see sponsored photos and videos on their Instragram feeds, identified with a sponsored label - but otherwise...

0
*

Advertising

A New Name to 80-Year History Of Financial Stability

Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...

0
*

Advertising

Will The New Creative Agency Hub In Argentina Become A Success?

The leading global marketing services company, McCann Worldwide is partnering with Argentine creative Martin Mercado to start the new global creative agency hub in Buenos Aires with its name, Mercado McCann. With the strong talent capability behind...

0
*

Trends

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

0
*

Advertising

Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

0
*

Economy

More Creativity And A New Chairman at Ogilvy PR

Yesterday, Monday 21st September 2014, Ogilvy & Mather CEO Miles Young promoted Christopher Graves, currently Global CEO Ogilvy Public Relations, to the role of Chairman at Ogilvy PR and Stuart Smith, currently Regional CEO EMEA, to Global CEO Ogilvy...

0
*

Advertising

Better World With Kind Words And Foosball

Yesterday (Sunday 21st September 2014) Ogilvy & Mather, one of the largest marketing communications companies in the world, got involved in spreading the word of amity through their new campaign, “Shoot Goals, Not Guns” for the...

0
*

Advertising

Mika Hakkinen Encourages Golf Fans To Join The Pact

The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...

0
*

Advertising

Coca-Cola Goes Green with Rosie Huntington-Whiteley

After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...

0
*

Advertising

New On-Air Campaign Featuring Baseball MVP Miguel Cabrera

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem "Casey at...

0
*

Advertising

Chairman Retires After Rugby World Cup Campaign

Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...

0
*

Awards

Evening Hosted by CNN's Don Lemon in Beverly Hills

A big celebration of achievements of those working to champion diversity in the advertising, marketing, PR, media and entertainment industries took on place Friday 20th September in Beverly Hills, California 90210. In a night of celebration, the...

0
*

Design

Designing For Mobile – 5 Tips To Consider

Mobile behavior is constantly developing. It is subsequently very fundamental to catch the same conduct and make amends to your existing web design to client focusedmobile outline. In this article, there are 6 mission discriminating mobile behavior...

0
*

Awards

Cream Midlands 2014 Finalists Revealed

The Cream Awards focus on talent in the Midlands and recognise the work being produced in the region by bringing agencies into the spotlight. This week the Cream Midlands 2014 finalists were revealed; Big Communications, Chapter, Cogent Elliott,...

0
*

Technology

Burberry Uses The Twitter Buy Button

Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...

0
*

Advertising

WPP Lose Miller Lite Ad Account

TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...

0
*

Technology

Cleaning Has Never Been Easier Than It Is Now

The innovative AKQA, from the world’s largest advertising group WPP, has partnered with Dyson to develop Dyson Link - mobile software that communicates with The Dyson 360 Eye™ robot to carry out connected cleaning from anywhere. On 4th...

0
*

Advertising

Google+ Hangouts and Car Shopping

Toyota has launched a campaign which allows users to customize their 2014 Toyota Corolla car while chatting with their friends in a Google+ Hangout. They are looking to drive engagement and appeal to young first-time buyers by letting the users take...

ad: Vote Now
ad: Lovie
ad: post your news with us
ad:
ad:
ad:
ad: Date a Creative
ad: