Magazine

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Awards

Cream Midlands 2014 Finalists Revealed

The Cream Awards focus on talent in the Midlands and recognise the work being produced in the region by bringing agencies into the spotlight. This week the Cream Midlands 2014 finalists were revealed; Big Communications, Chapter, Cogent Elliott,...

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Technology

Burberry Uses The Twitter Buy Button

Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...

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Advertising

WPP Lose Miller Lite Ad Account

TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...

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Technology

Cleaning Has Never Been Easier Than It Is Now

The innovative AKQA, from the world’s largest advertising group WPP, has partnered with Dyson to develop Dyson Link - mobile software that communicates with The Dyson 360 Eye™ robot to carry out connected cleaning from anywhere. On 4th...

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Advertising

Google+ Hangouts and Car Shopping

Toyota has launched a campaign which allows users to customize their 2014 Toyota Corolla car while chatting with their friends in a Google+ Hangout. They are looking to drive engagement and appeal to young first-time buyers by letting the users take...

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Advertising

Life Can Surprise You

Allstate announced the launch of its "Life Can Surprise You" campaign focusing on the unique needs of families and individuals experiencing "firsts." The campaign which is created by Leo Burnett, targets young families in eight markets: Minneapolis,...

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Advertising

Their First Ever Multimedia Campaign: INSPIRED BY WOMEN(TM)

The global leader in oil-infused beauty products, Moroccanoil, announced last night (17th September 2014) their new launch of INSPIRED BY WOMEN(TM) campaign. This is the brand's first-ever multimedia advertising campaign which is created to inspire,...

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Advertising

Their First Non-Gifting Above The Line Campaign

The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...

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Social Media

One Direction officially “beat bullying” at the Clio Awards

Sew Branded, the brand image and marketing consultancy based in New York, has recently been honoured with a Clio Music Award for their “Together Against Bullying” public service announcement, which featured the boy band phenomenon One...

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Events

Pool Party 2014: Storystream

Creativepool is ending summer in style with Pool Party 2014. Our sublime DJs will provide the soundtrack to a fantastic night and we have photographers capturing the nights shenanigans. To keep up to date with what is happening on the night watch...

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Advice

How to bring your images to life using Cinemagraphs

A Cinemagraph is a looped gif in which only a small part of the image is animated whilst the rest is motionless. They are a great way to add subtle details to what appear to be static images. In fact, they are not images at all but videos manipulated...

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Trends

Doodling Mr Vukotič

Illustrator Jaka Vukotič spent much of his time doing different drawings, illustrations, and cartoons, whilst growing up in a land transforming from socialist Yugoslavia to capitalist Slovenia. The radical socio-political shift from egalitarianism...

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Economy

WPP acquire Brazilian health consultancy company

WPP recently announced that Kantar Health, its wholly-owned global healthcare consulting firm, has acquired Evidências, a healthcare research company based in Brazil. Evidências is an industry leader in “Evidence-based, health...

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Advertising

Ogilvy & Mather employees honoured at the ADCOLOR Awards

Two employees from Ogilvy & Mather have been recognised for the 8th Annual ADCOLR Awards, which honours top individuals in the advertising, marketing and entertainment industries who endeavour to catalyse diversity within their professions. Ashley...

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Video Games

Microsoft dig deep and spend $2.5 billion on Minecraft!

In a deal that has been rumoured for a while now, Microsoft has bought Mojang, the Swedish creators of the phenomenally successful Minecraft, for a reported $2.5 billion. Officially announced on Monday afternoon, both Microsoft and Mojang spokesman...

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Features

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

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Technology

Apple CEO hints at a future in TV

Tim Cook, Apple's CEO, has recently hinted that, whilst the company has recently made its first big reveals of the year in the shape of last week's unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch, there might still be a few tricks left up...

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Advertising

Warc 100 database name 2014's top agencies and brands

The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...

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Advertising

Memac Ogilvy named AOR for Pearl-Qatar developers

After an extensive review, the Qatar-based United Development Company has selected Memac Ogilvy as its advertising agency of record, with the team chosen to lead all strategic branding and creative efforts for the Qatari shareholding company. The...

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Advertising

Ogilvy & Mather kick-off the Hero Indian Super League

Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...

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Technology

LG usher in the future with new Ultra HD 4K OLED TVs

The South Korean electronics firm LG recently announced its first Ultra HD 4K OLED TV, which is due to hit shelves in the US. The cutting-edge, market leading TV is available in 65-inch and 77-inch classes and offers a picture that combines the...

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Advertising

First-half profits looking good for M&C Saatchi

M&C Saatchi has posted strong profit and revenue growth for the first half of 2014, with the advertising and marketing company declaring a 15% increase in its dividend to 1.40 pence, up from the 1.21 pence it declared last year. The profits have been...

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Advertising

MediaCom USA scoops new Subway lead from Omnicom

It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...

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Advertising

Publicis poaches JWT's Floriane Tripolino

Publicis Worldwide has named a new business director to manage global accounts across the APAC region. Floriane Tripolino joins Publicis from JWT, where she served as regional business director, overseeing blue chip accounts such as Kellogg's and...

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Technology

Time for new Apple products. But is all the fuss justified?

Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...

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Advertising

Publicis join forces with Adobe

The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...

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Events

Creative Industry End of Summer Bash: Pool Party 2014

The Creativepool Team believe it’s time for the creative industry to have an End of Summer Bash: Pool Party 2014! Watch Creativepool and friends take over Shoreditch on Wednesday the 10th of September. Look out for our Ubiquitous Taxis, the...

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