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Advertising

DigitasLBi acquire Liquorice, the African digital marketing agency

DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...

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Advertising

Ogilvy & Mather win Coke Zero account

Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...

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Advertising

Ogilvy NY unleash ambitious new campaign for NASCAR and ESPN

Ogilvy & Mather New York recently unveiled a brand new promotional campaign for the upcoming NASCAR playoffs, which are known as the “Chase for the NASCAR Sprint Cup.” The Sprint Cup, which is being brought to the masses via ESPN, sees 16...

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Technology

Amazon buy Twitch for almost $1 Billion

News has been trickling in through the grapevine over the last 24 hours, suggesting that online retail giants Amazon have purchased the streaming site Twitch for over $970 million (, edging out Google, who have reportedly been in talks to acquire the...

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Technology

Mobile is a Catalyst to Increase Marketing ROI

Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...

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News

Create Buzz Advertising and Appeale to a Younger Audience

Buzz advertising, or the ability for your advertisement to create conversation, is an art, slowly being perfected through past decades of advertising history. Many advertisements achieve good buzz marketing naturally, through internet and televised...

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Economy

Creative Direct Marketing Group (CDMG) opens new office

Last week the California-based direct response advertising agency announces expansion by their new office in Nashville, Tennessee. The Creative Direct Marketing Group (CDMG) is a full-service direct response and digital advertising agency with...

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Trends

Brand Genius: Tribes of Coke

By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...

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Technology

AccuWeather Updates Windows Phone App with MinuteCast

AccuWeather, the internet's top global weather information company, recently announced that a new version of its “Weather for Life” app has been released for Windows Phone users. This iteration of the app, which is also available for...

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Entertainment

Is anybody else nervous about the new Star Wars movie?

The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...

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Technology

Samsung and Cheil debut their Centre Stage in-store display

Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...

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Entertainment

Ogilvy's Doug Scott takes on new role at WME | IMG

An internal announcement made yesterday has stated that Doug Scott, the president and founder of Ogilvy Entertainment, will be joining WME | IMG as the firm's New York-based executive vice president of marketing and brand solutions. A new role...

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Technology

Ariel Bath Announces 2014-2015 brand campaign

As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...

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Video Games

3BlackDot Appoint Marwan Abderrazzaq to lead game development role

3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...

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Social Media

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

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Features

Freelancers, stop ignoring customer retention!

Most freelancers think that 'customer retention' and 'brand loyalty' are just terms that get thrown around by marketers and don't apply to them. But no matter how small the business in question may be, customer retention is always relevant. In fact,...

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Advertising

Former Leo Burnett leader touches down at Omelet

Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...

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Advertising

TBWA's “Misunderstood” ad wins Emmy for Apple

“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...

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Features

'A five-year-old could have done that!' Do artists have it easy?

Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...

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Economy

Coca-Cola buys a $2.15 billion stake in Monster energy drink

Coca-Cola and Monster formed a long-term partnership last week, with the soft-drink behemoths looking to take the Monster brand into the global market. Coca-Cola will acquire exactly 16.7% of the company in a deal that is set to benefit both brands....

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Advertising

McCann reclaim Coke from Leo Burnett in China

McCann recently won back the Chinese Coca-Cola account they lost to Leo Burnett back in 2007. The switch will not be affecting Leo Burnett's Publicis Groupe siblings or WPP's Ogilvy, which handle the Coca-Cola owned brands Sprite, Minute Maid and...

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