The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Events

Pool Party London 2016 is officially announced!

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

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Technology

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

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Trends

Brand Case Studies: KARA bags

KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into...

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Inspiration

Trailblazers: Another Creative Day with Nathan Azopardi

Today we want you to meet Nathan Azopardi, he’s currently combining his photography skills with DOP, grade, edit and direction talents on his all new Another Creative Day website. Coming in top of the Retoucher, Colour Grader and Photographer...

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Advertising

WCRS launch late-night Evening Standard campaign

To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...

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Advertising

Top 10 Account Wins of the Week

MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...

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Advertising

Top 10 Hires of the Week

Karmarama Karmarama is further bolstering its creative department with the appointment of six new creatives and the promotion of Creative Director Dickie Connell to the new role of Deputy Executive Creative Director. Connell joined the agency five...

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Technology

Tech Tats: Biowearables v2

It’s only eight months since our original Tech Tats article, which introduced you to the new wave of biowearables taking the tech world by storm. But the fast-paced environment surrounding the biowearable tech strain is such that it already...

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Features

Inside The Mind of Ben Little, Co-Founder of Fearlessly Frank

What does it take to be a Founder of the next best tech company? Or the Director of a Fortune 500 Brand? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of...

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Inspiration

Can a photograph change a life?

Sometimes I question, “What is the point of taking photographs?” I firmly believe in the power of stories, but sometimes that faith is tested. This was never truer than when I met a Syrian refugee called Khouloud on a visit to Lebanon...

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Advertising

Top 10 Ads of the Week

TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...

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Advertising

Honeycomb launches in Germany and Austria

Following its UK launch earlier this month, Honeycomb, the revolutionary video advertising distribution platform, is opening its doors to advertisers, production houses and agencies in Germany and Austria. Frank Lakebrink, who is leading the charge...

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Technology

Pizza Hut turn the pizza box into a playable DJ deck

There was a time when, once you'd consumed a pizza, you'd toss the box into the recycling bin and forget about. This is 2016 though, an age where such thoughts simply don't bare thinking about. A recent redesign of the Domino's Pizza box by Jones...

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Advertising

BBH encourage Pokémon Go players to look for Missing People

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon Go craze in order to raise awareness for the real high risk missing people who desperately need to be...

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Advertising

Made.com and Fabula launch “Live Unboxed” brand platform

Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by...

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Design

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

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Technology

#TechTuesday: VR tailoring, PizzaBots and a tattooing robot

The Neuro virtual tailoring system looks to change the face of fashion forever French designer Clement Balavoine has developed a workflow process to virtually design and tailor clothes using a total of three different software programmes. Called...

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Careers

When UX meets the real world with Sarah Prag

Regardless if you are working in house or for an agency, most of you can likely identify with having been part of a project team and being the only expert on hand for your area of expertise. You might be the best at what you do, but sharing your...

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Inspiration

Trailblazers: Creating viral architecture with OPA

When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...

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Events

Save The Date! Pool Party London is coming...

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

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Advertising

Top 10 Hires of the Week

AKQA AKQA this week announced the promotion of Carlos Matias to International Design Director, effective immediately. In his new role, Carlos will oversee the design and branding practices across AKQA’s offices in the US and Europe. He will be...

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