Magazine

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News

Yes we Cannes! What's happening at the festival today?

Have you ever been to Cannes? Not on a cycling holiday, but the festival? No, not the movie festival - the creativity festival, The Lions? Ever been to that? Me neither - but I do find myself reading about it every year; largely because the industry...

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Advice

When you’re struggling for an idea, do a Nike

Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...

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Features

You're hired! Are brands really taking on celebrities as staff?

When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...

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Features

Making assumptions. Is the creative recruitment process broken?

A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...

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News

New identity for RMNEF

Design and branding specialist Shine Creative announces the launch of a new identity for the Royal Merchant Navy Education Foundation (RMNEF). Established in 1827, the RMNEF is a British national children's educational charity, which provides...

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News

3D technology - Ford creates a design "CAVE"

There’s nothing we like more than a nice bit of 3D and Virtual Reality. That is, if our trips to the cinema are anything to go by. There was a time not so long ago when watching a film in 3D was a bit of a treat. Now the technology is arguably...

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Events

Creative Corner at FESPA 2013

Creative Corner is a free conference for brand owners, creative agencies and designers. It’s alive with ideas for adding impact to your work, whether you’re creating: Retail branding Visual merchandising In-store promotion and...

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News

The Khloe effect. Has internet advertising abandoned creativity?

The Huffington Post reports that Khloe Kardashian (who?) is now being paid as much as $13,000 per tweet. The fee doesn't cover profound wisdom like "Remember sweat is fat crying" - it's for equally useful posts wherein she names brands and includes...

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Features

Whatever happened to proper advertising?

Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...

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News

Lego Builds Full-Size X-Wing Fighter

When I was young, the most advanced hand-held computer game on offer was probably Space Invaders. A massive, chunky black device about the size of a hardback novel, requiring six AA batteries and with a dodgy red display which made it virtually...

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