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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
A (mercifully) pun-free roundup of the best Easter 2024 campaigns
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Inspiration
5 things we learned at Gamescom 2019
Inspiration
Top 10 six-second ads of 2019 revealed
Leaders
Why flexible working is good for creative business
Leaders
The dos and dont's of marketing to students
Leaders
Behind the Idea: Bringing boys to men with Gillette
Workshop
The secret to amazing design mock ups
Inspiration
Company Spotlight: Juice in full flow
Leaders
Feeling twitchy? How the ad industry is upping its game through Twitch
Leaders
Would you buy a car from a vending machine?
Features
D&AD on the declining interest in higher education
Inspiration
Member Spotlight: Flipping the script with copywriter Vikki Ross
Leaders
Unicorns of retail: How upstart D2C brands are changing the game
Leaders
Conscious consumerism (part II): What will we buy into in 2030?
Leaders
10 reasons why these Chanel ads should never have been made
Leaders
Turn up the volume on your brand identity
Leaders
UEFA Super Cup branding bridges east and west
Features
Getting to know... We Are Social's Lore Oxford
Industry
D&AD New Blood Shift 2019 deadline extended
Inspiration
UKTV's ghost sign celebrates Dad's Army special
Leaders
Behind the Idea: Crushing deadlines for the Financial Conduct Authority
Workshop
Portfolio critique: The farmer art director
Leaders
You'll either love or hate this Marmite sandpaper hack
Leaders
Rewriting the rules of advertising
Inspiration
Company Spotlight: The house style of AKQA Casa
Leaders
McDonald’s taps into hype culture for spicy McNuggets drop
Inspiration
Conscious consumerism and what it means for your brand - part I
Inspiration
Member Spotlight: Port Elizabeth and beyond with illustrator Rebecca Hayter
Leaders
Behind the Idea: Tattoos do the talking for LYNX
Leaders
New COPA90 range celebrates 20 iconic moments in football
Workshop
The art director toolbox
Workshop
Mentor Sessions: Tribal's social media manager on taking her skills offline
Features
3 things that will shape the future of ecommerce
Features
JSR's Simon Amster on the evolution of content
Industry
What would you do with a day of free studio time?
Features
Why you should use an inbound marketing agency
Leaders
Getting the message: How apps and chatbots are changing the way we communicate
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