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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Industry
Every tear tells a different story - #BehindTheIdea
Inspiration
From maths to Grey London with CCO Laura Jordan Bambach
Inspiration
Threefold Films' holistic view of production - #CompanySpotlight
Features
Global creative calendar: February 2021
Features
Why I chose to be a creative
Features
Employee Experience Predictions for 2021 (and beyond)
Inspiration
The fast-paced and emotional style of video-editor Jake Blackman - #MemberSpotlight
Leaders
How the events industry is adapting to the new normal
Inspiration
Maciek Michalski and the human side of creativity – #MemberSpotlight
Industry
On that time KitKat took a break – #BehindTheIdea
Leaders
The Value of Dreams - With André Felix, Global Creative Director of WhatsApp
Industry
Behind the Idea: That time Kylie Minogue starred in a ROXi ad
Inspiration
From university to freelancing? No problem! - #MemberSpotlight
Inspiration
The Destiny of a Motion Graphics Designer - #MemberSpotlight
Industry
Behind the Idea: a Trump VS Biden game with a data surprise
Leaders
PR Trends set to change the rules in 2021
Leaders
Running and nurturing a healthy family business - With Inbrax CCO Pancho Gonzalez
Inspiration
Forging ahead as a director in the freelance industry - #MemberSpotlight
Industry
Behind the Idea: nailing natural and clever humour with Zulu Alpha Kilo
Features
10 ways to fend off freelance loneliness in 2021
Inspiration
Behind the life of a video editing contractor - #MemberSpotlight
Features
What Trump’s social media ban means for the future of the Internet
Features
Should we even go back to normal?
Leaders
Dreams of Design with Director of Experience & Product Design Ana Nicolau
Industry
Behind the Idea: exploring daily rituals with Patek Philippe and Leagas Delaney
Industry
In Time Swept Ruins, All That Stands Are The Strong Foundations
Industry
Behind the Idea: The powerful anti-exploitation campaign by Affixxius
Inspiration
Why better digital branding means a better 2021
Inspiration
The Animation Trends to watch out for in 2021
Leaders
Listening, Pivoting and Adapting with the Ogilvy Sydney CSO
Inspiration
2021 Photography Trends that will blow (out) your mind
Leaders
The value of collaboration in creative work
Industry
Behind the Idea: Homosexuals are Still Revolting
Industry
Behind the Idea: Start with Connection and a bit of Juice
Features
The Consumer Trends that will define 2021
Leaders
From Space Monkeys to ITV Creative with ECD Tony Pipes
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