The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Advertising

Halloween 2016: The Best of the 'Beast'

Never ones to miss a trick (or treat) when it comes to mining popular culture for opportunities when it comes to riding the cultural zeitgeist, agencies across the globe have spent the best parts of the last week creating 'spooktastic' campaigns,...

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Features

Awards Alert: Won An Award? Crowdsource your speech

A roundup of the most important news of the week in the advertising awards world. Lovie Awards The Lovie Awards have introduced The Lovie Creators for Change Award. In partnership with YouTube’s Creators for Change programme, this special...

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Technology

The Microsoft Hardware Event (everything you need to know)

Whilst Microsoft might have made a name for itself as a software company, in recent years it's really been striving to make a big dent in the hardware market. This was underlined in dramatic fashion this week during the company's event on October 26,...

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Advertising

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

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Advertising

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment...

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Advertising

Launch of Foxtrot Papa marks a new approach to content marketing

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are...

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Advertising

The handcrafted IKEA direct mail campaign from LIDA

Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...

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Advertising

RKCR/Y&R ask us to Rethink Remembrance this Remembrance Sunday

The Royal British Legion is asking the public to “Rethink Remembrance” ahead of this year’s Remembrance Sunday, in a sobering campaign created by Rainey Kelly Campbell Roalfe/Y&R. The charity is known for its work supporting the veterans of the...

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Advertising

Top 10 Ads of the Week

Space - Glenfiddich The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...

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Technology

The Darknet is getting darker: Where is 'Torism' headed?

When Facebook launched its Marketplace Android and iOS app at the start of this month, the site opened itself up to total and utter anarchy. Despite a clear policy stating that “weapons, drugs, alcohol, "adult items or services" and overly...

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Advertising

Enter Your Best Work Into The 21st Annual Webby Awards!

Hailed by The Guardian as the “leading international awards honouring excellence on the Internet,” The Webby Awards introduced a series of new Advertising, Media & PR categories this year, including Best Media Strategy, Cause Related Campaign and...

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Advice

9 Golden Rules by The Pop Up Agency

Lessons we’ve learned along the way that has manifested into our guidelines which we today apply in all areas of our work. Goal Define a clear goal and make sure that all actions reflect the goal. Same page Make sure that everyone is on the...

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Features

Behind The Scenes Of The Mail Rail Experience

September has been a fun and frantic month of historical period filming here at Centre Screen, as production continues on The Postal Museum’s Mail Rail Experience. During four days at Malcolm Ryan Studios in Wimbledon, we filmed over 20 actors...

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Careers

Does having a specialism make you more employable?

Creatives are getting very mixed messages at the moment. While perfecting one skill makes you an appealing hire, nowadays agencies want multidisciplinary talents who have a variety of skills. We recently took the debate to the people in the know,...

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Advertising

Wieden+Kennedy and CP+B publicly call out Donald Trump's BS

As we enter the final two weeks of the campaign for the presidency of the United States, we’re also hitting the bottom of the barrel with creative agency projects, which have, by and large, been overwhelmingly tilted against Donald Trump. And with...

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Features

Awards Highlights: McCann’s great week, SXSW, & YoungGuns

A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...

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Social Media

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

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Events

Top 10 Highlights To Expect At Eurobest 2016

The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...

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Design

Nice Biscuits Bolsters Business with Brand New Animation Studio

Nice Biscuits has continued its 2016 expansion plans by strengthening its animation offering with a merger between its London HQ and Lumiere Studios new Essex-based CG studio. After working closely together for the past two years, Lumiere are set to...

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Design

Never miss out again with the FOMO Survival Kit

Multimedia designer Lara Défayes has designed a three-piece survival kit to help with the uniquely contemporary condition known as FOMO. FOMO (“Fear of missing out) is internet slang used to describe the feeling of anxiety when not wanting to miss...

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Design

Rebrand Roundup: From Kodak to Carluccio's

Work-Order - Kodak Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...

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Inspiration

Trailblazers Exploring Eindhoven with Raw Color

The work of Raw Color explores materials and colours by mixing the fields of graphic design and photography. Founders, Daniera ter Haar & Christoph Brach, work on both self-initiated as well as commissioned projects in their Eindhoven-based studio....

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News

Make Democracy More Democratic with Sway

An alternative democracy app is being launched ahead of the US Presidential Election. “Democracy must be something more than two wolves and a sheep voting on what to have for dinner” says James Bovard. How many of us agree? With over...

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Events

Cannes Lions announces Global Creativity Report 2016 results

Inspiring creativity, celebration, education and networking for 60 years and setting a global benchmark for creative excellence, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have now been announced. A...

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Advertising

Top 10 Account Wins of the Week

Ogilvy & Mather London - Sipsmith Ogilvy & Mather London has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith...

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Advertising

Top 10 Hires of the Week

Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...

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Video Games

Nintendo Switch: Lifting the veil on the NX

When Nintendo dropped their surprise announcement yesterday afternoon, and finally gave us our first glimpse at the NX (now known as the “Nintendo Switch”), I was in two minds about it. First there was a sense of relief, as this reveal...

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Advertising

Grey tackles the tricky topic of Cyber Bullying for Norton

Norton by Symantec and Grey San Francisco this week announced the launch of a campaign to confront cyberbullying and encourage parents to discuss cyberbullying with their children. At the heart of the campaign is the film above, “Raise Your Voice...

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