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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Leaders
Regenerating London’s Commercial Quarter #BehindTheBrand
Inspiration
Is the Death of Physical Media a Good Thing for Sustainability? #SustainabilityMonth
Features
Are Immersive Technologies the Future?
Inspiration
The Cobra Effect: What could possibly go wrong?
Inspiration
Discussing the value of life experiences in creative work - #MemberSpotlight
Industry
Rewarding curiosity with crackers and a bottle of gin - #BehindTheIdea
Features
Working with or working for?
Inspiration
Behind the life of a Creative Director and Choreographer - #MemberSpotlight
Workshop
How much should I charge as a freelance 3D Artist?
Features
Have you seen the latest anti-gay petition?
Leaders
Leading a design agency with passion, trust and confidence - #GettingToKnow
Inspiration
The unmistakable identity of NOW - #CompanySpotlight
Inspiration
The value of balancing commercial and personal projects - #MemberSpotlight
Workshop
A simple guide for creating high-converting Facebook Ads
Inspiration
The multi-faceted creativity of a Senior Art Director - #MemberSpotlight
Leaders
Creating the unexpected with the Media Director of Golley Slater
Features
Global creative calendar: March 2021
Industry
Living many lives with Vanish & the RB Global Brand Experience Lead - #BehindTheBrand
Industry
Discovering natural softness with Lambi and Great Guns - #BehindTheIdea
Inspiration
Balancing distinction with familiarity - #MemberSpotlight
Industry
Inside Out Awards creating a new home for in-house creative teams
Inspiration
Passing on the craft and passion through generations - #MemberSpotlight
Industry
The story of a zombie who connected Pringles to gamers and Xbox - #BehindTheIdea
Leaders
The value of individualisation in the new world of retail
Features
Why Spotify's Work-From-Anywhere policy is the future of work
Inspiration
The worst LGBTQ+ campaigns, ads and initiatives
Industry
How Direct Line and Wilderness built affinity with a younger audience - #BehindTheIdea
Inspiration
Discussing the importance of resilience with Antiestático - #CompanySpotlight
Workshop
How much should I charge as a freelance musician/composer?
Leaders
Discussing the power of storytelling with a Group Creative Director
Inspiration
Exploring the Art of 3D Realism - #MemberSpotlight
Workshop
7 Story Archetypes: using plot to build brands
Leaders
Screens aren’t going anywhere - Hero or Villain?
Industry
Journalists from Mexico are Still Speaking Up - #BehindTheIdea
Inspiration
Raw simplicity and clarity of design - #MemberSpotlight
Inspiration
The warm, earthy tone of a graphic illustrator - #MemberSpotlight
Leaders
Finding your Tune - With the Wunderman Thompson LatAm CCO
Inspiration
The Electrifying story and faith of Rhapsody - #CompanySpotlight
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