International Digital Manager for The Body Shop

Featured job

  • London  
    perm  
    Undisclosed  
  • Company
    The Body Shop  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    15 June 2017  
    Posted on
    18 May 2017  

The Body Shop International is a natural and ethical beauty brand, with 3050 stores in 66 markets around the world, operating through a multi-channel retail strategy, including stand-alone stores, global travel retail locations and e-commerce sites.

Purpose of the role:

You will work with the Head of Digital, Senior Digital Manager, Social Media Manager and eCommerce teams to develop and roll-out global digital plans and executions to support core SKUs re-pushes, in-store events and NPD launches. You will be accountable for all digital touch points focusing on website and paid assets development.


Key Responsibilities:


DIGITAL PLANNING

· Working alongside activation, eCommerce and category teams, you will develop bespoke digital marketing plans for brand campaigns throughout the calendar, supporting relevant launches to deliver 360 marketing campaigns
· Ensure all digital content is aligned across all platforms and is consistent with wider brand plan
· Establish strong working relationships with local digital teams to ensure effective sell-in and localisation of international campaigns and plans
· Work closely with SEO and Analytics Manager to ensure digital content is rooted in insights and performance is track-able


MEDIA PLANNING

· Work alongside Paid Media manager to ensure paid assets creation is in line with best practice and markets' needs
· Keep up to date on latest developments in digital to engage consumers online
· Accountable for the development of paid media assets
· Work with category and eCommerce teams to advise on digital activity to ensure campaigns are optimized and provide a clear user journey and objective


CONTENT PLANNING

· Ultimate accountability for all content published on international and local websites
· Responsible for working with creative studio on assets briefing and development


DIGITAL TRACKING

· Work with Analytics Manager to define KPIs and design standardized digital content performance reporting
· Work with local teams to gather data and produce global event reports; use insights to improve future activation and share best practice with markets


Requirements:


* Experience working with integrated teams to deliver 360 brand activation online and offline, ideally internationally
* Hands-on experience defining web content strategy
* Demonstrated ability to drive on-site and off-site digital content creation (homepage assets, landing pages, display banners etc…)
* Strong collaboration attitude
* Knowledge of cosmetics is preferable but not compulsory
* Previous experience in global scale organisation preferred
* Expert user of MS PPT and Google Analytics
* Knowledge and strong understanding of new trends in media and digital

What we offer:


* A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports
* A tailor-made integration plan to set you for success and an on-going focus on your development
* Competitive salary and benefits package

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