Global Senior Copywriter - Sport Categories - Brand Design (m/f)
This job listing has expired JobPurpose
Lead product copy process and implementation, ensuring consumer-relevant and clear addias brand voice from sellin to catalogues, ecomm to retail.
Create industry leading concepts, writing solutions and copy for various projects, from sell in to sellout (consumer-facing)
Key Accountabilities
- Develop and maintain writing standards for all product copy across the brand
- Lead the writing efforts for all product copy, ensuring quality implementation
- Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer- and brand focus
- Lead the writing development and execution for concept or category across multiple consumer touchpoints, from 2D to retail to digital
- Maximise results within given budget and timeframes
- Participate in creation of annual and long-term Creative Direction strategies
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Seek out new Writing resources that can deliver world class results
Key Relationships
- Design Directors, Creative Directors
- Product Designers
- Brand Communications
- Retail, C2C
- Product Teams
- External Creative Resources (agencies, freelancers, photographers, etc)
Knowledge, Capabilities and Experience
- IT skills: Outlook, Excel, Word, PowerPoint: advanced
- Strong verbal skills with the ability to create impactful/exciting presentations
- Proven strong concept development and technical writing abilities
- Ability to craft simple human engaging copy for technical topics
- Language: English: excellent, fluent
Qualifications
- University degree or the equivalent in Writing, PR, Marketing, related
- At least 8 years professional experience Writing for Advertising or other Agency or InHouse
- Self-starter, Project management
- Passion for adidas and its mission
- Passion for sports, culture, words
Sorry this job has been removed from Creativepool
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