CHALLENGING AUSTRALIANS TO FIND TRUE INSPIRATION IN A CELEBRITY-DOMINATED CULTURE.
Samsung Electronics is challenging Australians to rethink their role models through an inspiring new partnership with Netball Australia.
Featuring Netball Australia’s golden girls, our series of short films entitled, ‘Rethink Role Models’, honours the talent, determination, resilience and passion that netballers embody. The series champions what the women stand for and provides positive role models to inspire young Australians.
Samsung will support netball in Australia at a national, state and grassroots level. In addition to digital content, the campaign will be delivered via TVC’s, social, OOH, experiential and channel activation.
The campaign went live in June 2016 and is already receiving masses of positive press , coined by Sportette - a commercial about women in sport that finally ‘gets it’.
- Organic reach of 1.29M
- 60.5M audience impressions
- 6.6M earned media
>>ALL WITHIN THE 1ST 24 HOURS<<