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Shaun Rankin, of the Michelin-Starred Ormer restaurant Jersey, opens his London restaurant at the Luxury Flemings Hotel in Mayfair this September. We were chosen to create the branding for what is sure to be one of London’s hottest new restaurants.

We created a unique and elegant brand that reflects the stunning art deco inspired restaurant interior whilst complementing the style of Shaun’s cooking, classical with a modern twist. Due to the success of this project we are now working closely with Flemings and Shaun’s team on further branding, content and marketing as we help build momentum for this exciting launch.

How we raised the bar...

To complement the Ormer Mayfair identity, we invented an iconic and timeless brand to launch the exclusive new bar next door.

Our strategy was to build on the existing history of the host hotel, Flemings Mayfair whilst incorporating the timeless elegance and art deco craftsmanship of the new interior. We introduced a cohesive and iconic brand identity and 1930's inspired pattern across multiple collateral. Achieved through delicate lines of hand drawn type rendered in gold foil and set on lustrous deep burgundy leathers. The overall finish exudes quiet sophistication whilst complementing and further enhancing the brand we developed for the restaurant.




Date created: August 2016 2016-08-01T00:00:00+0100
Date published: 6 February 2017 2017-02-06T10:17:19+0000

MADEIT CREDITS

Project featured: on 9th August 2016

Ormer Mayfair Brand Identity

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