Library Brighton

ABOUT

Challenge

Divertimenti has been the food lovers favourite place to shop for cookware since the sixties, the cookery school on the same site is the best place to learn about food and the culinary arts.
We were approached to create a new identity to work across both the shop and school keeping the heritage at the forefront.


Reaction

We created a timeless but flexible identity, enhancing the brand further by creating a complete set of bespoke hand drawn illustrations for use across the wide range of content and collateral.
The addition of different textures within the icons and backgrounds, combined with a vintage colour palette, help to evoke the brands French aesthetic


Result

Rolled out online and in-store it has reinvigorated interest and galvanised a new passion for cooking and cookware around the stores and schools.

Date created: December 2016 2016-12-01T00:00:00+0000
Date published: 6 February 2017 2017-02-06T12:26:41+0000

MADEIT CREDITS

Divertimenti

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