ABOUT

CHALLENGE

Amisa have an ever expanding range of gluten-free products, that need a consistent brand packaging message to empower their shelf stand-out, increase customer engagement and loyality.

REACTION

Our strategy was to create a new illustration style that was consistent throughout the 50+ product range that communicated a ‘health and nature’ message without joining the noise of other products in the same catagory.

RESULT

Increased shelf presence, consumer recognition and loyalty resulting in more retailers stocking the range. This empowered further expansion of the range and availability for an audience seeking an organic and gluten free lifestyle.