Library Brighton

ABOUT

CHALLENGE

Amisa have an ever expanding range of gluten-free products, that need a consistent brand packaging message to empower their shelf stand-out, increase customer engagement and loyality.

REACTION

Our strategy was to create a new illustration style that was consistent throughout the 50+ product range that communicated a ‘health and nature’ message without joining the noise of other products in the same catagory.

RESULT

Increased shelf presence, consumer recognition and loyalty resulting in more retailers stocking the range. This empowered further expansion of the range and availability for an audience seeking an organic and gluten free lifestyle.

Date created: March 2016 2016-03-01T00:00:00+0000
Date published: 8 February 2017 2017-02-08T15:32:42+0000

MADEIT CREDITS

Annual 2017 ShortlistAmisa Packaging IllustrationsIllustration Project featured: on 4th August 2016

Amisa Packaging Illustrations

*
*
*
*
*
*
*
*
*

Comments