hedgehog lab Newcastle upon Tyne

ABOUT

After gaining the backing of the councils, we went on to map out large and varied stretches of the region, using photographs, Google Earth and more, before blending this into a realistic and recognisable driving experience. Key to the final product’s success was our unashamed rule breaking; typically, high frame rates are seen as a must for smooth VR, but we deliberately dropped them in parts to mimic intoxication, leaving the user nauseous as functions such as steering were rendered hard to control.

Once ready, Oculus headsets featuring the simulation were taken to events throughout the North East in a mini-bus branded with the campaign logo. The experience proved popular and, as was the hope, deterred many from even considering driving while under the influence.

MADEIT CREDITS

  • North East CouncilsClient
Contributor:

hedgehog lab has been a Contributor since 25th November 2015.

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Respect - VR Simulator

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