Adam&Eve/DDB – Sky Mobile

The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media giant enter the mobile market after signing a deal with O2. The deal gives Sky wholesale access to O2's network and turns the company into a "quad-player" with a TV, mobile, home phone and broadband offering. Adam & Eve/DDB will handle social and digital for the new brand, while