Gravity Road London

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As London's Design Museum prepared to reopen in its new Kensington location, the relaunch was led by this stylish film celebrating iconic design in the everyday world. The film followed the theme of great design from the museum’s new permanent collection "opening" and "closing" - including classics like the E-Type Jaguar through to great contemporary design like Adidas' Ocean Trainers and the Trump “NOPE” poster. The soundtrack is "Blue Monday" by New Order, (biggest selling 12-inch single of all time and never previously granted commercial usage), with Peter Saville's seminal die-cut record sleeve opening the film.

All effects were in camera. The film played in UK independent cinemas, and as an Ad Age pick of the day was celebrated as a “stylish tribute” that will make aficionados “drool”.

The Design Museum board of trustees, led by Sir John Hegarty, Sir Terence Conran and Deyan Sudjic, were the client team.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 10 April 2017 2017-04-10T13:46:25+0100
Annual 2017 Shortlistthe museum that never closesAdvertising: Digital

the museum that never closes