ABOUT

This campaign was to raise awareness of how users need their websites to be mobile optimized in the modern digital age. To emphasize this we created a fat that gets stuck fitting into tight spaces. Meet Fitz. He always ends up overflowing, or looking uncomfortable, like unoptimized content. The hashtag - #onesizedoesntfizall (Fitz) linked the whole campaign together. It helped raise awareness of the brand and client engagement.