Fontsmith London

ABOUT

You can’t hurry a good typeface. All that sketching, drawing, honing, editing, balancing… Then there are the uppercase and italics to perfect, and different weights. Sometimes, it can take years. Few typefaces, though, would have been in gestation for quite as long as FS Siena, the new contrasted sans serif face 25 years in the making.

With its strong, upright stance, contrasting strokes and blend of generous, classical proportions with modern, economical lines, FS Siena is tailor-made for the kind of high-end brands for whom heritage and modernity go hand-in-hand. And like many of those brands in the worlds of fashion, cosmetics and hospitality, FS Siena is all the better for its extended evolution.

Date created: July 2016 2016-07-01T00:00:00+0100
Date published: 27 January 2017 2017-01-27T11:34:17+0000

MADEIT CREDITS

Project featured: on 1st February 2017 Contributor:

Fontsmith has been a Contributor since 15th March 2016.

Invite x3

FS Siena: The luxurious type

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