About me
Hello, I am Flavio Franco, a Media Account Director at Mullen Lowe Brazil. One of the biggest full-service advertising agency in our country. We are responsible for seventeen Unilever brands, distributed on several different categories, such as: Deodorants (Rexona and Lynx); Hair Care (TRESemmé and Clear); Home Care (OMO, Surf and Jif); Ice Cream (Streets); and a few more.
As the Media Account Director, I am the head of communication channels, integrating traditional and digital media and always looking for greater viewability and engagement between our brands and consumers. I am responsible for monitoring and analysis brands categories, following the movements of our competitors and creating action plans to maintain the brands objectives. Our mindset is to always discover the most innovative solutions for our brands, using technique and creative capacity. For this, I have a amazing team, which are distributed in various roles and together may deliver the best job for our Clients.
Skills
Advertising, Digital Marketing, Digital Strategy, Media Buying, Media Planning, Social Media
Sector Experience
Advertising, Communications, New Media, Social Network / Community
Awards
Abril Group Awards 2011 | "Johnson's - Entre Teens" | Media Integration | Best Cases, Cannes Lions International Festival of Creativity 2002 | "AC Delco - Backlighted Billboard" | Media Lion | Winner, Discovery Networks Media Innovation 2014 | "Unilever - Rexona Clinical" | Brand Integration | Shortlist, Discovery Networks Media Innovation 2015 | "Unilever - Rexona Do:More Marathon" | Brand Integration | Shortlist, Discovery Networks Media Innovation 2016 | "Unilever - TRESemmé Waves" | Brand Integration | Shortlist, Festival of Media Latal 2016 | "Unilever - OMO Tag Tales" | The Creative Use of Media | Shortlist, Festival of Media Latam 2014 | "Unilever - Rexona Do:More" | Best Communications Strategy | Shortlist, Festival of Media Latam 2015 | "Unilever - Kibon Sampling Machine" | The Creative Use of Media | Shortlist, Maximidia Awards 2001 | "AC Delco - Baklighted Billboard" | Best Use of OOH | Winner, Maximidia Awards 2001 | "General Motors - Celta Launch" | Best Use of Media Mix | Winner, Maximidia Awards 2001 | "General Motors - Taxi Retail" | Best Use of New Media | Winner, Maximidia Awards 2005 | "Unilever - OMO Aloe Vera" | Best Use of OOH | Winner