Sony Bravia: Colour Like No Other

Date created: March 2006
Last updated: 4 March 2013 12:18

Over a million people saw Sony Balls online before it had aired on TV.

In all the markets the campaign was aired the sales of Sony Bravia televisions outperformed all targets, to the extent that Sony could not supply the demand. With retailers crying out for more product Sony had to open a new factory to meet the orders.

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