Advertising & Partnerships Executive for THEOUTNET.COM

THE OUTNET.COM is the most fashionable fashion outlet. Since its launch in April 2009 by the people behind the award-winning website NET-A-PORTER, THE OUTNET.COM has quickly established itself as the chic, go-to destination for the global, style-conscious shopper looking for the best designer brands at a great discount price.

THE OUTNET are seeking a talented Advertising & Partnerships Executive to build and deliver a best-in-class B2B/Brand marketing program, Advertising program and Partnerships Program.

Advertising & Partnerships Executive

Location: London, W12

THEOUTNET.COM

KEY OBJECTIVES:

• Build and deliver a best-in-class B2B/Brand marketing program on THE OUTNET
• Build and deliver a best-in-class advertising program promoting THE OUTNET.
• Build and deliver a best-in-class partnerships program supporting THE OUTNET’s key objectives.
• Support the Acquisitions Marketing Manager in delivering against acquisition targets:  new subscribers, visiters, new customers, traffic and revenue.
• Ensure the THE OUTNET brand is top of mind in new and existing markets
• Ensure marketing activities are delivered on brand, on time and within budget.

KEY DUTIES AND RESPONSIBILITIES:

Marketing Channels:

Advertising:

• Manage THE OUTNET’s advertising campaigns, creative development, production and media strategy/planning
• End-to-end campaign management; from agency briefing, to photo shoots and postcampaign analysis
• Provide ongoing analysis, key insights and recommendations to optimise campaign performance
• Idea generation: maintaining THE OUTNET’s competitive edge by delivering innovative marketing initiatives
• Identify new avenues to increase traffic, sales and new customers 

Partnerships:

• Develop strategic partnerships alongside Acquisitions Marketing Manager: from proposal to planning and development, ensuring that all partnerships meet acquisition objectives and that partnerships support THE OUTNET’s brand values.
• Manage partnership events with key stakeholders.

B2B/Brand Marketing Program:

• Initiate processes and procedures in conjunction with the Head of Marketing to develop a B2B brand marketing program.
• Project manage all elements of B2B brand marketing initiatives, including:
• Communications and approvals with vendors and internal stakeholders
• Develop B2B brand marketing campaigns, marketing objectives and communications plans with stakeholders to support all activities
• Analyse and report on the effectiveness of B2B brand marketing initiatives upward within the business and direct with vendors
• Ensure brand integrity and image are maintained for the THEOUTNET brand as well as vendors' brands
• Act as the point of contact and champion for all things ' B2B and brand marketing' related within the business, particularly with the Buying, Retail and Merchandising teams
• Liaise with internal department team managers - particularly Product Marketing, Editorial and Retail to ensure B2B and brand marketing activities and communications plans are completed successfully, on time and within budget
• Develop and update B2B and brand marketing calendar throughout the year

Strategy, Budget & Planning:

• Contribute to the strategic planning for the advertising and partnerships channels as well as the B2B/Brand Marketing Program
• Forward planning for advertising, partnerships and B2B/Brand Marketing.
• Budget management for advertising, partnerships and B2B/Brand Marketing.

Agency management:

• Work closely with relevant the agencies to implement all marketing activities
• Manage media and creative agencies in conjunction with the Acquisitions Marketing Manager
• Foster successful agency, partner and publisher relationships.

New markets:

• Support new advertising and partnership initiatives for focus markets
• Support research and idea generation
• Internal communications:
• Work with all internal departments to deliver on/off-site content to support campaigns and initiatives

ESSENTIAL SKILLS & REQUIREMENTS:

• Graduate or equivelant with extensive marketing experience gained in fashion, online and/or retail marketing experience
• Must have experience in online marketing and online/offline media planning and buying
• Must be detail-oriented, deadline driven, and able to multi-task with solid organizational and time-management skills
• Creative flair exemplified through proven track record of implementing successful and innovative marketing campaigns
• Understanding of luxury retail, fashion industries and the discount retail industry
• Strong commercial acumen
• Impeccable communciations skills
• Proven ability to work to stringent deadlines
• Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Highly organised and exceptional planning capabilities

ABILITIES/ PERSONALITY:

• Ability to think clearly and calmly when faced with issues or problems
• Ability to cope well with the demands of a rapidly growing company
• Excellent work and customer care ethos
• Willingness to go the extra mile
• Proactive, self-confident , highly motivated team player