A heat sensitive direct mail piece to showcase the level of service and human touch you can expect from Zen Internet.
Zen wanted to reach out to a specific group of prospects to make an impression and arrange a meeting to tell them more about how they could help their business.
Zen are a UK Internet provider and pride themselves on the fact that they have dedicated account managers, UK call centres with help desks and offer a very personal service.
We were asked to create a Direct Mail piece that promoted their human touch. It needed to be premium, feel of value and get noticed.
We created a paper over board, screen printed and block foiled box that housed a useful eco friendly iPad case (that could be used by the recipient or their kids) which once opened had a mock screen with an outline of a hand to prompt you to touch it.
The heat sensitive ink revealed a tailored, personalised message from the sender at Zen... your new contact.
In addition the recipient could visit a bespoke microsite that housed a dedicated video and content for that individual along with a call to action to meet at your nearest coffee house using a pre-coded Google map with directions from your office to it.
And that’s how you showcase the level of service and human touch that Zen offer above and beyond its competitors.
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Dawn Creative has been a Contributor since 15th February 2017.