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The challenge facing many IT managers is trying to improve on existing IT architecture. This direct campaign for EMC challenges this and highlights the importance of innovation rather than improvement. It draws parallels with examples of great innovation and dramatises the control, flexibility and speed of EMC’s modern data centers. On opening the DM box a beautiful bulb lights up and provides a wonder narrative with the piece.

This was a highly tailored and successful DM and eDM campaign that ran across seven territories across Europe.