ABOUT

With master brands sitting awkwardly under sub-brands, muddled staff roles and no clear communication style, we had our work cut out. We sought to create clarity. To the academically and professionally minded BPP, the idea of presenting a fact (quote), challenging it (question) and offering a substantiation (qualify) resonated well, and with this as our foundation we could create distinct visual identities for each division before binding all of our rules together into an easily-digestible set of brand guidelines.