ABOUT

We were delighted to be approached by CCTV China to help brand and launch their first Southeast Asian channel. From concept to execution, we strategised and developed the channel name, logo, and visual identity.
Three idents were needed for the the channel - “Documentary”, “Entertainment” and “Drama”.

We “squeezed” all the fun out of this “Entertainment” ident! Using playful solid objects, but mixing them with fluid motions, we wanted the audience to feel the fun literally oozing through the screen.