ABOUT

Cannes Lions’ mission is to champion creativity, and this year, we invite creative people the world over to join us in saying thank you for the difference it makes.

Because originality is at the heart of creativity, to be creative takes courage. As a result, great ideas still have to be fought for and the process of doing so can feel anti-creative – another brief to solve, problem to fix, deadline to meet.

And in the midst of the battle, sometimes it’s easy to forget why you’re doing it at all.

We do it because creativity is a powerful force for business, for change and for good.