WE LOVE ENTERTAINMENT. WE ALSO LOVE ADVERTISING. BUT WHAT WE LOVE MOST IS WHEN THEY COME TOGETHER.
Born Licensing was formed in 2014 as the first licensing firm that focuses on brand licensing for the purposes of advertising and marketing.
Licensing entertainment brands can be incredibly powerful. It can add interest, credibility, recognition, familiarity, humour, beauty and shareability to a campaign. It allows an advertiser to tap into existing awareness, existing emotional connections and strong brand equity.
It can help a campaign cut through the noise, stand out and capture viewers attention. It can prompt people to talk about it and share it, and encourage others to engage with it.
WE HAVE THE EXPERIENCE, KNOWLEDGE AND RELATIONSHIPS TO MOVE THE NEEDLE WHEN IT COMES TO EXPLORING LICENSING USE IN ADVERTISING.
We have worked on licensing projects with a range of agencies from around the world such as AMV BBDO, Leo Burnett, DDB, Disciple, T20 Group, TBWA, McCann, Havas, JWT + more