BBH London
London
ABOUT
The brief was to create a brand ad around the historic Bird's Eye message - Frozen peas retain more vitamins then fresh ones. The creative campaign (which also featured print work by Anthony Burrill) was warm and quirky with a feel-good vibe. Pea Car was the jewel in the campaign's crown. I worked as the Account Director on the ad - managing the creative process and representing the client throughout the production process.