Augusto Correia
Creative Director
ABOUT
It's hard to change habits of teenagers and young adults. To really change the perception of classical music and the orchestra we had to go deeper. We had to plant the seed among children. Children don't have established habits and tastes. Everything is new and that's the exact moment that is possible to insert classical music in their culture.
AWARDS
Ad Stars - 1 Crystal
Ad Stars - 6 Finalist
Cannes Lions - 1 Finalist
Communication Arts - 1 Winner
Creative Club of Brazil - 1 Merit
Epica Awards - 2 Bronze
Interaction Awards - 1 Finalist
New York Festivals - 1 Finalist
One Show - 2 Merit
W3 Awards - 1 Silver
W3 Awards - 3 Gold
Webby Awards - 1 Winner
Back to Class of Classics project
Luiz Cesar Faria Junior
Senior Art Direc, Havas Chicago
United States
Dave
Freelance, Dave Legion
United Kingdom