Augusto Correia Senior Creative Art Director

ABOUT

It's hard to change habits of teenagers and young adults. To really change the perception of classical music and the orchestra we had to go deeper. We had to plant the seed among children. Children don't have established habits and tastes. Everything is new and that's the exact moment that is possible to insert classical music in their culture.

Date created: February 2016 2016-02-01T00:00:00+0000
Date published: 7 February 2017 2017-02-07T17:03:35+0000

AWARDS

Ad Stars - 1 Crystal
Ad Stars - 6 Finalist
Cannes Lions - 1 Finalist
Communication Arts - 1 Winner
Creative Club of Brazil - 1 Merit
Epica Awards - 2 Bronze
Interaction Awards - 1 Finalist
New York Festivals - 1 Finalist
One Show - 2 Merit
W3 Awards - 1 Silver
W3 Awards - 3 Gold
Webby Awards - 1 Winner

MADEIT CREDITS

  • Brazilian Symphony OrchestraClient

Class of Classics

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