About me

Dear Sir or Madame,

My name is Anita, born and raised in Canada, since graduating university, I've lived and worked in Melbourne, Hong Kong, and now London. I have a passion for creating and managing engaging online and offline content, and utilising all channels to drive marketing/branding strategies.

I joined Samvo Group (gaming, sports betting and entertainment company) in 2011 as their Content and Community Manager, I manage the content (writing, ux and design) across 6 websites, social media pages, email crm, advertising banners, in-store retail marketing materials, press releases, internal blog, presentations and any ad hoc communications.

In the recent year, VIP Manager was added to my role, which involved setting up a new VIP lifestyle and concierge business line for the company including a complete content ecosystem (website, social media sites, emails, blog) and daily client mana